Topic: Morgan Spurlock

How Morgan Spurlock Started a Branded Content Revolution

'I was brand cancer for a very long time'

You wouldn't think the man behind the documentary Supersize Me, which vanquished the fast food industry, or that that same man, whose follow up film documented the ubiquity of product…

Why Time Inc. Is Going Big on Branded Video

Entertainment Weekly's 'Lightbulb' puts spotlight on actors

As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations. So…

Illy's documentary A Small Section of the World focuses on Costa Rican women who

For Your Consideration: Could a Branded Documentary Bring Home the Oscar?

Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

CNN Creates Yet Another Films Division

New unit will handle acquisitions, windowing

You could be forgiven for hearing that CNN has a new brand called CNN Films Presents and asking, "Don't they have one of those already?" CNN Films, the shingle launched…

Soy Sauce: The Movie

Kikkoman is ready for its close-up

Thanks to the invention of product placement, a brand with deep enough pockets can buy its way into any movie it wants. Now, Kikkoman soy sauce has upped the ante—by…

CNN Picks Up Morgan Spurlock Show 'Inside Man'

Reality series joins new Anthony Bourdain show

With CNN Worldwide president Jim Walton heading out at the end of 2012, it's looking like CNN will take a decidedly non-newsy turn next year. The network has green-lit Inside…

Hulu Jumps Into Original Programming

Morgan Spurlock heads new docu series

Hulu announced yesterday that it's developing its first long-form original programming. On Aug. 17, the video streaming site will debut A Day in the Life, a six-episode documentary series helmed…

Information Diet: Morgan Spurlock

The filmmaker dishes on what, how, and where he likes to watch and read

Adweek: What’s the first information you consume in the morning? Morgan Spurlock: I usually go into my Twitter feed when I wake up and see what’s hitting on CNN or the…

Spurlock Takes on Branded Content

'Super Size Me' creator discusses latest film project

“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600…