MoPub's Payne on Mobile Ads: Banners Are Out, Interstitials Are In

The last generation of mobile advertising companies like AdMob and Quattro (now Apple’s iAd) is starting to give way to a new crop of startups, fueled by departing employees from the last wave of acquisitions.

We sat down with Jim Payne of MoPub, the first of several forthcoming mobile startups from the AdMob diaspora. Backed with seed funding from Accel Partners and Harrison Metal Capital, it’s building a platform that will let developers serve the most lucrative ads from multiple networks like iAd and Google AdSense.

However,

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