MoPub | Adweek

Mobile Ad Data Suggests More Brand Buy-In MoPub and Forrester show shift toward smartphones and tablets By Christopher Heine

Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped…

April 18, 2013, 12:30 PM EDT

Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads Mobile messages outperform online but prices lag By Tim Peterson

A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and…

January 15, 2013, 7:00 AM EST

Mobile Ad Rates Inch Up, Slowly Black Friday drove pricing surge, per MoPub By Tim Peterson

The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet…

December 11, 2012, 10:42 AM EST

Razorfish Exec Bolts for Mobile Ads Startup Paul Gelb joins MoPub after five years with digital shop By Christopher Heine

Maximizing one's impact almost always requires a sharp focus. That concept seems to be at the center of Paul Gelb’s decision to leave Razorfish—where he helped the digital shop build…

September 18, 2012, 9:30 AM EDT

Venture Firm Accel Bets on AdMob Alums Mobile ad startup MoPub raises $6.5M By Anthony Ha

One of the biggest startup success stories in the mobile world is AdMob, a mobile advertising company that Google acquired for $750 million. Now Accel Partners, one of the firms…

July 12, 2011, 6:25 AM EDT

Topic: MoPub