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Twitter Unveils Mobile App Install Ads Should enhance revenues

Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run…

April 17, 2014, 9:00 AM EDT

Messaging App Tango Raises $280 Million Chinese e-commerce giant Alibaba helps

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising round of $280 million. The Mountain View, Calif-company is among the growing mobile messaging…

March 20, 2014, 10:39 AM EDT

Appia Is a Way for Developers to Self-Serve Ads New mobile tools

Appia is looking to lure new mobile ad sellers to its networks with new self-serve tools. The app advertising firm, which helps mobile developers drive installs and monetize through marketing, is…

February 5, 2014, 9:00 AM EST

MoPub Debuts 'Native' Ads as Twitter Ramps Up Its Marketing Products Gives advertisers more flexibility with in-app purchases

MoPub has announced an ad-buying platform for apps that lets mobile marketers build different types of promotional experiences. In the example given of launch partner Tango, a cross-platform messaging app…

December 12, 2013, 1:58 PM EST

Twitter Reveals MoPub's Ad Growth Mobile exchange on pace to make $13M this year

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a…

October 22, 2013, 7:35 PM EDT

Twitter Acquires Mobile Ad Exchange MoPub Pushes microblogging platform into programmatic race

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile…

September 9, 2013, 6:26 PM EDT

InMobi Hires Former Digitas Star Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

August 23, 2013, 12:01 AM EDT

Mobile Ad Data Suggests More Brand Buy-In MoPub and Forrester show shift toward smartphones and tablets

Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped…

April 18, 2013, 12:30 PM EDT

Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads Mobile messages outperform online but prices lag

A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and…

January 15, 2013, 7:00 AM EST

Mobile Ad Rates Inch Up, Slowly Black Friday drove pricing surge, per MoPub

The desktop Web wasn’t the only channel to see display ad demand and rates increase over Black Friday and Cyber Monday. Mobile banners also received a boost that has yet…

December 11, 2012, 10:42 AM EST

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