Moody’s Investors Service | Adweek Moody’s Investors Service | Adweek
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Topic: Moody’s Investors Service

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Analyst: Broadcasters Poised for Another Strong Upfront Janney’s Wible predicts 10% CPM hikes for CBS, Fox

In the absence of any verified client budgets, talk about what’s in store for the coming upfront marketplace is highly speculative. That said, macro-economic trends seem to portend another robust…

April 10, 2012, 6:23 AM EDT

Analyst: Auto to Steer Banner Upfront Haul Increased sales will lead to record windfall in spring bazaar

While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…

March 27, 2012, 2:42 PM EDT

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