Topic: Monster Beverage Corp.

Will $2 Billion Monster Purchase Caffeinate Coke’s Sales?

Soda maker buys 17% stake in energy drink brand

The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink…

Senate Dems Pressure Energy Drink Makers to Stop Marketing to Teens

Push companies to adopt stricter marketing guidelines

Energy drink makers Red Bull, Monster and Rockstar took a pounding Wednesday in a Senate commerce hearing about their marketing practices, which the senators argue are targeting children and teens. The…