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Topic: monetization

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Less Than Half of Snapchat's Users Are in the U.S. But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization…

September 30, 2014, 5:01 PM EDT

Rise of the Mobile Oligarchs Facebook and Twitter will shape the future mobile media economy

Mobile is the future. This statement is both undeniably true and, like any mantra, irritating the 300th time you hear it. Illustration: Davor Pavelic And you hear it a lot in my…

May 6, 2014, 5:52 AM EDT

Ars Technica Ads Get Ahead of the Story Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

February 4, 2013, 3:57 AM EST

Pinterest's March to Monetization Social site debuts business pages, case studies, best practices

Inspire a burgeoning user base. Check. Name a business-to-business public relations agency of record. Check. Hire monetization, operations and b-to-b PR alums from Facebook. Check. Create business accounts system for…

November 14, 2012, 2:06 PM EST

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