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Topic: Mondelez

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Sour Patch Kids' Snapchat Effort Is a First for Mondelez Brands Aims to turn pranks into social-video gems

Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social…

July 7, 2014, 6:02 PM EDT

Relativity Media Finds First CMO in Angela Courtin Former president of Dentsu Aegis Network in the U.S. will lead marketing

Angela Courtin has been wooed away from Dentsu Aegis Network by Relativity Media, where she will serve as the company's first chief marketing officer.  Courtin is charged with running the company's…

July 2, 2014, 3:25 PM EDT

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

June 23, 2014, 5:26 PM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

June 15, 2014, 7:40 PM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

Mondelez's Dana Anderson Says Generosity Is Key to Creativity At 4A's, she finds inspiration in a writer for The Simpsons

With her signature mixture of humor and mindfulness, Mondelez marketing chief Dana Anderson generated laughs and knowing nods this morning at the 4A's Transformation Conference in Beverly Hills, Calif. Anderson's topic…

March 17, 2014, 2:31 PM EDT

Mondelez Exec Takes Us Inside the Oreo Cookie Machine B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

March 11, 2014, 9:26 PM EDT

Oreo Uses Twitter to Make 3D Cookies at SXSW Brand feeds passersby in real time

Oreo is now addressing real-time marketing at a gut level—literally. At South by Southwest Interactive, vending machines will use Twitter-styled trends to create Oreo cookies with a three-dimensional printing system. Ahead…

March 6, 2014, 11:57 AM EST

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

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