Advertisement

Topic: Mondelez International

How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands

Opening crash pads in Austin and Brooklyn

In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town…

9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All

Don't overcommit—or overindulge

South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital…

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

Need quality content and new monetization models

It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have…

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

U.K. Cracks Down on YouTubers Eating Oreos

Advertising Standards Authority says videos need to be labeled as ads

In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising. Such popularity explains…

Mondelēz Strikes Online Video Deal With Google

The snack giant's largest digital media push to date

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online…

Honey Maid Didn't Test Its 'This Is Wholesome' Campaign Before It Launched

'It's reality,' says brand leader Gary Osifchin

National Stepfamily Day has been around for 17 years, but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families…

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In

Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

Sour Patch Kids' Snapchat Effort Is a First for Mondelez Brands

Aims to turn pranks into social-video gems

Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

Advertisement