Topic: Mondelez International
Type
Draftfcb Gets Company on Oreo
Wieden gains Super Bowl project after pitch
Wieden + Kennedy’s reputation for creating memorable ads for the Super Bowl didn’t clinch its successful bid to create one for Oreo, but it had to have helped. W+K has been…
Draftfcb, Wieden Compete for Oreo Super Bowl Spot
Creatives try not to lose their cookies
Oreo is reaching beyond its creative lead agency, Draftfcb, in search of a Super Bowl commercial. The Interpublic shop is going up against Wieden + Kennedy to develop ideas around…
Kraft Spinoff Mondelez Reviews Media
Region-by-region process begins in Europe
Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media…
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