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Topic: Mondelez International

Facetime: The ANA Masters of Marketing Conference

Plus Graydon Carter, Jared Leto and Kelly Ripa

The ANA Masters of Marketing conference kicked off in Orlando, Fla., with insightful talks from Mondelez’s Dana Anderson and Pepsico’s Bradley Jakeman, while magazine and media moguls rubbed elbows with…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

Brand Genius 2015: Meet the Year's Top Crop of Marketing Masterminds

Plus, brand visionary Arianna Huffington

According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a…

Carat Is the Big Winner in Mondelez Media Contest

Parent company of popular brands shifts work from MediaVest

Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to…

How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands

Opening crash pads in Austin and Brooklyn

In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town…

9 Pieces of Sage Advice From SXSW Veterans Who Have Seen It All

Don't overcommit—or overindulge

South by Southwest Interactive is set to get underway Friday, when more than 32,000 attendees will descend on downtown Austin, Texas, for a five-day festival of technology, marketing and digital…

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

Need quality content and new monetization models

It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have…

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

U.K. Cracks Down on YouTubers Eating Oreos

Advertising Standards Authority says videos need to be labeled as ads

In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising. Such popularity explains…

Mondelēz Strikes Online Video Deal With Google

The snack giant's largest digital media push to date

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online…

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