Topic: Mondelez
Type
Wieden Gets More Mondelez Business
Portland shop awarded Trident business
Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…
Mondelez Expands MediaVest's Duties
Aegis also gets a new global assignment
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…
Droga's Delicious World
Mondelez, Coca-Cola fuel growth, as Prudential gets love at Cannes
Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…
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