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Topic: Monday Night Football

ABC Strikes Gold With the Oscars

Network sells out broadcast, fetching $1.7 million per :30

With just under three weeks to go before the film world descends on Hollywood’s Dolby Theatre, ABC has sold the last available inventory in its broadcast of the 84th annual…

NFL Caps Another Powerhouse Season

While deliveries dip slightly, football remains the only game in town

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…

NFL Network Scares Up Record Ratings

Expanded Thursday Night Football slate helps double ad sales dollars

NFL Network’s beefed-up slate of live Thursday Night Football broadcasts put up record numbers, averaging 6.35 million viewers over the course of 13 games. According to Nielsen live-plus-same-day data, TNF delivered…

5 New Social Media Measures of an NFL Fiasco

Green Bay Packer rips refs, lifts Twitter followers by 350%

While Las Vegas is probably a safe bet in terms of what’s truly driving the National Football League’s sudden focus on quickly settling negotiations with its referees, social media’s influence…

Peyton Place: NBC Scores With Manning's Return

Week 1 of 'Sunday Night Football' delivers record ratings

The first week of the 2012-13 NFL season was something of a mixed bag, as record ratings in Sunday prime were offset somewhat by a blowout in the marquee Monday…

Bud Light Suits Up for 2012 NFL Season

Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

Broadcast Spot Pricing Continues to Creep Up

Average :30 network prime time increased 3 percent in 2011

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…

NFL Posts Smash-Mouth Broadcast Ratings

Regular-season deliveries echo 2010 performance

The National Football League enjoyed another robust broadcasting season, as ratings for the NBC, Fox and CBS packages were consistent with the stellar 2010 campaign. Per Nielsen live-plus-same-day data, NBC’s Sunday…

NFL Hammers Out Nine-Year Rights Renewals With NBC, CBS, Fox

Broadcast partners each ante up $1 billion per year

The National Football League on Wednesday renewed its media rights deals with all three legacy broadcast partners, signing pacts with NBC, CBS and Fox that could add up to as…

At the Half, the NFL Is on a Record Pace

Ratings, revenue up for league’s broadcast partners

It’s halftime of the 2011-12 NFL season, and the league’s broadcast partners are putting up big numbers on both sides of the ball. Through the first nine weeks of this year’s…

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