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Topic: Mona Hamouly

American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts

Instagram 'likes' are also up

American Express has long made art a central part of its marketing. The financial giant worked with photographer Annie Leibovitz in 1987 to photograph celebrity cardmembers, including Ellen DeGeneres. And…

AmEx's Social Data Shows That Nostalgia Is Just Swell

19th-century pics push engagement through the roof

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter, Facebook and Google+ pages. Think archeology or nostalgia as social media…

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