Topic: moms

Ad of the Day: Mom's Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign Entertainingly cynical appliance spots from Hill Holliday

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances. At first, these four spots from…

May 29, 2014, 11:24 AM EDT

Eunice Kennedy Shriver and Maria Shriver stand at a podium.
Ad of the Day: P&G Maria Shriver thanks Eunice Kennedy Shriver and moms everywhere

Procter & Gamble is back to celebrating moms, in time for their big day. The packaged-goods giant has released a beautifully crafted four-minute video looking at the life of Eunice Kennedy…

May 10, 2013, 2:01 PM EDT

Marshmallow Easter Treat Peeps Gets Social Targets crafty moms

While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…

March 10, 2013, 11:26 PM EDT

Millennial Moms Don't Let Sex Get in the Way of Smartphone Use Survey shows moms stay connected from bathroom to bedroom

It's no secret that moms are a tech-savvy bunch, but you might be surprised to learn exactly how they’re using their digital devices. According to a new survey from Meredith’s…

May 9, 2012, 2:50 PM EDT

Subscription Startup Citrus Lane Wins Over New Moms—and Investors Founders take aim at $40B baby goods industry

The subscription e-commerce model is getting yet another vote of confidence. Citrus Lane, a startup that sends age-appropriate care packages of baby goods to moms, announced today that it had…

April 24, 2012, 2:37 PM EDT

Those Multitasking, Smartphone, Connected TV-loving Moms Study shows moms are among the earliest and most dedicated media consumers

Capping off what has been a tumultuous week in the media for motherhood, a new study looks to dismantle any preconceived notions of "the Luddite mom." Working with Nielsen, BabyCenter released…

April 19, 2012, 2:43 PM EDT