Topic: moms

'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad

Moms-to-be show their moves in latest Joe Boxer ad

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing their…

Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba's Honest Co.

Candid talks with no product in sight

"What do 30 moms who have never met have in common? Everything." Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was…

LG Asked for 'Mom Confessions,' and Moms Delivered

From parenting life hacks to a hungover Easter bunny

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While…

Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer

The response is about what you'd expect

Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit…

Burger King’s Subservient Chicken Is Back On The Viral Charts

Also, don’t forget to thank your mom

In honor of his 10th anniversary, Burger King has resurrected Subservient Chicken by explaining what happened to the bizzare poultry spokesperson during his downtime. The audience response is mixed, but they…