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Topic: moms

'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad Moms-to-be show their moves in latest Joe Boxer ad

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing their…

December 1, 2014, 1:39 PM EST

Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba's Honest Co. Candid talks with no product in sight

"What do 30 moms who have never met have in common? Everything." Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was…

October 14, 2014, 12:24 PM EDT

LG Asked for 'Mom Confessions,' and Moms Delivered From parenting life hacks to a hungover Easter bunny

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action. While…

August 29, 2014, 1:10 PM EDT

Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer The response is about what you'd expect

Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit…

July 28, 2014, 3:48 PM EDT

Ad of the Day: Mom's Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign Entertainingly cynical appliance spots from Hill Holliday

Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous "Mom Confessions" ad campaign for LG appliances. At first, these four spots from…

May 29, 2014, 11:24 AM EDT

Burger King’s Subservient Chicken Is Back On The Viral Charts Also, don’t forget to thank your mom

In honor of his 10th anniversary, Burger King has resurrected Subservient Chicken by explaining what happened to the bizzare poultry spokesperson during his downtime. The audience response is mixed, but they…

May 8, 2014, 4:03 PM EDT

Here Are the 10 Brands Moms Like Most Right Now Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

May 8, 2014, 6:46 AM EDT

Eunice Kennedy Shriver and Maria Shriver stand at a podium.
Ad of the Day: P&G Maria Shriver thanks Eunice Kennedy Shriver and moms everywhere

Procter & Gamble is back to celebrating moms, in time for their big day. The packaged-goods giant has released a beautifully crafted four-minute video looking at the life of Eunice Kennedy…

May 10, 2013, 2:01 PM EDT

Marshmallow Easter Treat Peeps Gets Social Targets crafty moms

While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…

March 10, 2013, 11:26 PM EDT

Millennial Moms Don't Let Sex Get in the Way of Smartphone Use Survey shows moms stay connected from bathroom to bedroom

It's no secret that moms are a tech-savvy bunch, but you might be surprised to learn exactly how they’re using their digital devices. According to a new survey from Meredith’s…

May 9, 2012, 2:50 PM EDT

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