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Topic: Momentum Worldwide

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Ad of the Day: Budweiser Makes the Cutest 'Don't Drink and Drive' PSA Yet A return to puppies

Outside Shibuya Station in Tokyo, there is a statue of a dog named Hachiko. In the 1920s, the dog would greet his owner at the station at the end of…

September 22, 2014, 10:15 AM EDT

Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

July 15, 2014, 6:06 AM EDT

Brands Need to Know Their Purpose and What They Aspire to Be This is the new era of kinship

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of…

February 24, 2014, 10:17 PM EST

Live Events Are King for Getting People to Recommend and Buy Brands Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

November 13, 2013, 6:16 AM EST

Why Agencies and Brands Need to Embrace True Storytelling Branded content is not the same thing

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content…

September 23, 2013, 10:09 PM EDT

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

July 15, 2013, 1:06 PM EDT

Marketers Could Benefit From a Small Data Strategy Big Data is a damn mess

Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like…

March 25, 2013, 10:03 PM EDT

First Mover: Chris Weil 4A's chairman wants to take advertising from the procurement department to the boardroom

Specs Age 47 Day job Chairman, CEO, Momentum Worldwide New assignment Chairman, 4A’s(two-year term started in June) Why take on the chairman role at the 4A’s? Aren’t you busy enough? Well, I’m a huge believer…

September 17, 2012, 5:57 AM EDT

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