Topic: MOM

The Courage to Advertise Without Female Stereotypes

How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

Better Oats Snaps Up Pepsi's Lapsed 'Choice of a New Generation' Slogan

Thrifty brand gloats about its coup

"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial…