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Topic: Modernista!

Bartle Bogle Hegarty Adds New Chief Global Growth Officer Michael Densmore joins from McKinney next week

Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney.   Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer…

May 21, 2014, 2:30 PM EDT

Gary Koepke Is Promoted to SapientNitro N.A. CCO Former Modernista! co-founder

Gary Koepke has been promoted to chief creative officer, North America, at SapientNitro, after joining the company last year as global executive creative director of brand content innovation. He fills the…

August 1, 2013, 1:39 PM EDT

Arnold Digital Chief Adds Havas Role Howell to steer digital leadership group

Like his boss at Havas’ Arnold, Matt Howell is becoming a “two-hatter.” Howell, who joined the agency as global chief digital officer in 2011, will now also serve as CDO for…

December 13, 2012, 12:28 PM EST

Modernista! Shutters Once-hot Boston agency worked on GM brands and Palm

Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of…

April 28, 2011, 7:50 AM EDT

Palm ads improve just in time for sale to HP

Just as the future of both Modernista! and Palm seemed in doubt, a strange thing happened: They started putting out some pretty good ads together. Palm had reportedly been…

April 30, 2010, 9:02 AM EDT

Palm: a victim of bad ads or a bad product?

With Palm reportedly shopping around for a new agency, the obvious assumption is that the client was unimpressed with Modernista!'s surreal campaign starring an ethereal ingenue on a hill.…

April 7, 2010, 9:00 AM EDT

Campbell-Ewald goes all Modernista! online

It seems like ages ago, but it was only 18 months ago that Modernista! debuted its "un-site," which just framed agency information from places around the Web like Wikipedia…

September 10, 2009, 5:57 PM EDT

Re-ignition spot is no giant leap for Cadillac

Modernista! blasts off in this Cadillac commercial called "Re-Ignition" to launch some new cars, including the CTS Coupe, which is available next summer. The cinematic spot is extremely well executed.…

September 1, 2009, 8:53 AM EDT

Call the Palm Pre Girl crazy at your own risk

Life is obviously quite difficult for the woman in Modernista!'s new Palm Pre commercials. As she explains in her (unofficial) Twitter feed, she's trapped on a rock and worshipped daily…

July 29, 2009, 1:11 PM EDT

New Palm Pre ads: Eerie, excellent or both?

Here's the new installment of Modernista!'s surreal ads for the Palm Pre smartphone. This time, they've gone pretty minimalist, especially considering the debut spot featured 1,000 choreographed dancers. But the…

July 20, 2009, 8:30 AM EDT