Topic: Modernista!
Like his boss at Havas’ Arnold, Matt Howell is becoming a “two-hatter.” Howell, who joined the agency as global chief digital officer in 2011, will now also serve as CDO for…
Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of…
Just as the future of both Modernista! and Palm seemed in doubt, a strange thing happened: They started putting out some pretty good ads together. Palm had reportedly been…
With Palm reportedly shopping around for a new agency, the obvious assumption is that the client was unimpressed with Modernista!'s surreal campaign starring an ethereal ingenue on a hill.…
It seems like ages ago, but it was only 18 months ago that Modernista! debuted its "un-site," which just framed agency information from places around the Web like Wikipedia…
Modernista! blasts off in this Cadillac commercial called "Re-Ignition" to launch some new cars, including the CTS Coupe, which is available next summer. The cinematic spot is extremely well executed.…
Life is obviously quite difficult for the woman in Modernista!'s new Palm Pre commercials. As she explains in her (unofficial) Twitter feed, she's trapped on a rock and worshipped daily…
Here's the new installment of Modernista!'s surreal ads for the Palm Pre smartphone. This time, they've gone pretty minimalist, especially considering the debut spot featured 1,000 choreographed dancers. But the…
Back in April, AdFreak asked, "Who wants the hairy, naked copywriter?" Most of us hoped we'd never learn the answer. Now, Boston-based Modernista! reports employing Lawson Clarke on a…
With the Palm Pre spots long finished and Hummer not exactly doing a ton of ads these days, Modernista! has some time for self-promotions. The agency spent this week…
