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Topic: Modern Family

Snobs Vs. Slobs: Fox’s Dads Connects With the Upper Crust

Tuesday comedies over-index in $100K+ homes

When not getting under the skin of television critics, Fox’s new comedy Dads is carving out a niche with the swells at the country club. According to Nielsen demographic data, Tuesday’s…

AMC Scares Up a Walking Dead Spinoff

New show will be a departure from the comic book series

AMC is doubling down on the dead, putting into motion a plan that will bring a spinoff of TV’s top-rated series to the network in 2015. According to AMC president and…

NBCUniversal Paid $1.4 Million per Episode to Air Modern Family. Will It Pay Off?

Only 4 seasons

Linda Yaccarino proved that she can sell Modern Family to ad buyers. Now USA Network has to sell it to audiences. After heated negotiations, the NBCUniversal ad sales president fetched double-digit…

Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

Fox, ABC Begin Hashing Out Upfront Deals

Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major…

Early Stirrings in the Cable Upfront Marketplace

Broadcast quiet

And they’re off! Sort of. Though there’s not been any substantial movement in the broadcast market yet, a few of the cable players are already deep in negotiations. Viacom has worked…

CBS Wins Prime-Time Ratings Crown

Tiffany net takes the 18-49 title for the first time in 21 years

After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…

Why Everything You Think You Know About American Idol Is Dead Wrong

Fox workhorse still a top earner

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…

Viewers Have Little Appetite for NBC’s Hannibal

Cannibal drama draws a 1.6; ABC sees decent returns with new sitcom

Broadcasters this week squeezed out two of the final scripted series premieres of the 2012-13 campaign, and as has been the case throughout the season, the results were unspectacular. ABC on…

Introducing NBCU's New Dream Team of Ad Sales

Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

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