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Topic: Modern Family

The Big Bang Theory Gets the Highest Ad Rates Outside of the NFL

A pricing guide to the 2013-14 broadcast season

Just as in the cosmological model that explains how the universe sprang into existence from an infinitely dense singularity, CBS’ The Big Bang Theory has grown with such explosive force…

Ratings: More Slippage on Wednesday Night

Ironside wobbles to the brink of cancellation, Super Fun Night dims

Erosion continues to plague the Wednesday night broadcast lineup, as new shows and returning veterans once again suffered significant ratings reversals. Per Nielsen live-plus-same-day data, every network series took a hit…

Modern Family's Debut on USA Rated Lower Than Big Bang's on TBS in 2011

USA's 947,000 total viewers vs. TBS' 1.5 million

Updated: Mea culpa. Folks point out an error in the figures I was using—Big Bang did indeed start off strong and get stronger. This is still, of course, a longer…

Ironside Rolls to a Dead Stop; Super Fun Night Lifts ABC

Cop show is NBC’s all-time lowest-rated fall drama debut

ABC’s decision to mothball the Super Fun Night pilot seems to have paid off, as the replacement episode performed well on Wednesday night. The series premiere of the Rebel Wilson vehicle…

Hump Day Dump Day: Wednesday Ratings Drop

Big losses for Revolution, Modern Family

But for bounce-back performances from Law & Order: Special Victims Unit and The X Factor, every returning Wednesday night broadcast series lost ground. In some cases, the regression was downright…

Snobs Vs. Slobs: Fox’s Dads Connects With the Upper Crust

Tuesday comedies over-index in $100K+ homes

When not getting under the skin of television critics, Fox’s new comedy Dads is carving out a niche with the swells at the country club. According to Nielsen demographic data, Tuesday’s…

AMC Scares Up a Walking Dead Spinoff

New show will be a departure from the comic book series

AMC is doubling down on the dead, putting into motion a plan that will bring a spinoff of TV’s top-rated series to the network in 2015. According to AMC president and…

NBCUniversal Paid $1.4 Million per Episode to Air Modern Family. Will It Pay Off?

Only 4 seasons

Linda Yaccarino proved that she can sell Modern Family to ad buyers. Now USA Network has to sell it to audiences. After heated negotiations, the NBCUniversal ad sales president fetched double-digit…

Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

Fox, ABC Begin Hashing Out Upfront Deals

Déjà vu all over again as spring bazaar gets off to a fast start

Call it the déjà vu upfront. In what appears to be a simulacrum of last year’s orderly upfront bazaar, Fox and ABC have started writing deals with some of the major…

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