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CBS Wins Prime-Time Ratings Crown Tiffany net takes the 18-49 title for the first time in 21 years

After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…

May 22, 2013, 3:09 PM EDT

Why Everything You Think You Know About American Idol Is Dead Wrong Fox workhorse still a top earner

While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…

April 30, 2013, 8:27 PM EDT

Viewers Have Little Appetite for NBC’s Hannibal Cannibal drama draws a 1.6; ABC sees decent returns with new sitcom

Broadcasters this week squeezed out two of the final scripted series premieres of the 2012-13 campaign, and as has been the case throughout the season, the results were unspectacular. ABC on…

April 5, 2013, 6:41 PM EDT

Introducing NBCU's New Dream Team of Ad Sales Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

March 4, 2013, 12:01 AM EST

Why You Should Be Watching Web Show Daily Shot Morning format not dead yet

Specs Who Ali Wentworth Age 48 New gig  Host and executive producer of relaunching Daily Shot on Yahoo Old gig Star of Starz’ Head Case; co-host of Living It Up! With Ali and…

February 25, 2013, 12:03 AM EST

Life's a Bitch and Then You Get Canceled: ABC Evicts Apt. 23 Low-rated charmer a victim of Tuesday night comedy traffic jam

Broadcast’s Tuesday night comedy roadblock has claimed its first casualty, as ABC has canceled its stalled sophomore effort Don’t Trust the B---- in Apt. 23. Following a seven-episode springtime run behind…

January 23, 2013, 11:49 AM EST

Fey and Poehler Lead Golden Globes to 6-Year Ratings High NBC MVPs help grow demo by 28%

Tina Fey and Amy Poehler not only made the Golden Globes fun again, but they also helped deliver the award show’s highest ratings in six years. Per Nielsen live-plus-same-day data, NBC’s…

January 15, 2013, 4:25 PM EST

CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season Research boss says smarter measurement, targeting could usher in 'golden age'

Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking to…

December 3, 2012, 7:32 PM EST

Information Diet: Allison Williams The Girls star taps into a DVR full of must-see TV, from American Horror Story to 60 Minutes

Specs Age 24 Accomplishments Stars on HBO’s Girls (Season 2 returns Jan. 13); guest stars on Fox’s The Mindy Project on Nov. 20; Yale grad Base New York What’s the first information you consume…

November 16, 2012, 6:44 AM EST

American Express, Xbox Sync Up to Change Up Console Advertising Companies piloting offers program in Halo 4

Marketing on gaming consoles can be as hard as completing the “Mile High Club” campaign in Call of Duty: Modern Warfare. Brands can post billboards in racing games or create…

November 1, 2012, 6:01 PM EDT

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