Topic: Mobile
Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications. Unlike online, brands are pretty much in…
Consumers don’t like bad mobile sites, or even worse, brands not even having a mobile site. While 72 percent of consumers think it’s important for brands to have a mobile-friendly…
When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers…
Many digital advertising observers are convinced that Facebook will eventually launch a third-party display ad network to rival, or even better, Google’s AdSense. The thinking goes, Facebook's wealth of personal…
Maximizing one's impact almost always requires a sharp focus. That concept seems to be at the center of Paul Gelb’s decision to leave Razorfish—where he helped the digital shop build…
Specs Age 47 Day job Chairman, CEO, Momentum Worldwide New assignment Chairman, 4A’s(two-year term started in June) Why take on the chairman role at the 4A’s? Aren’t you busy enough? Well, I’m a huge believer…
Since the iPhone’s inception in 2007, the common refrain around smartphones is that they’re a mini computer that fits in your pocket. Yet “mini” not only meant smaller but also…
It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live…
With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists…
The one thing Facebook CEO Mark Zuckerberg made clear in his first time speaking publicly since the company’s May IPO (except during its July earnings call): Facebook is all-in on…
