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Topic: Mobile

Ford Geofences Bonnaroo Music Festival Carmaker taps Zoove to target concertgoers

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile…

June 13, 2013, 6:00 AM EDT

Softbank Raises Sprint Nextel Bid Competing bidder Dish also trying to buy Clearwire Corp.

Softbank has raised its offer for Sprint Nextel to $21.6 billion, under growing pressure from rival Dish Network. The Japanese tech company's revised offer has won the support of hedge fund…

June 11, 2013, 3:52 PM EDT

Time Inc. Testing Out New Oversized Mobile Ad Unit Double Snap merges two ad units into one on mobile sites

How can publishers make mobile advertising more interesting and less intrusive? For Time Inc., one bet is a new ad unit called Double Snap, which the publishing giant will use…

June 10, 2013, 9:00 AM EDT

WPP's Joule Names Daniel Rosen Global CEO Replaces recently departed Michael Collins

WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile…

June 4, 2013, 2:30 PM EDT

Starcom President Explains Her Holistic Approach to Data Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

June 2, 2013, 11:13 PM EDT

Apple May Dominate Market, but Samsung Users Engage More With Ads According to analysis of mobile ad trends

While advertisers have a far greater reach on iOS, Samsung users are more likely to engage with ads. An analysis of mobile ad trends from U.K.-based firm Adfonic shows that while…

May 31, 2013, 11:59 AM EDT

Startup Pushes Pinterest-Like Native Ads Play TripleLift rolls out what it claims is a scalable, visually driven banner killer

Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content. Rather, it's an attempt at taking Pinterest-like images and turning…

May 29, 2013, 11:37 AM EDT

Hearst Is the Latest Publisher to Jump On Native Ad Trend Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

May 27, 2013, 9:57 PM EDT

Publishers Love Responsive Design, But There Are Imperfections Internet Week panel focuses on new world of cross device publishing

Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom,…

May 22, 2013, 11:24 AM EDT

Tablets Overtake Smartphones as the Big Shopping Device Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

May 22, 2013, 6:38 AM EDT

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