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Topic: Mobile

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

June 15, 2014, 7:40 PM EDT

Buffalo Wild Wings Tests Instagram Direct to Launch Brand Account 2,100 followers in one week

Buffalo Wild Wings is leaning on the World Cup to kick off its Instagram presence with an image-based contest that uses the social mobile app’s Instagram Direct messaging feature. The…

June 13, 2014, 2:03 PM EDT

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns Manly marketers home in on digital

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel…

June 12, 2014, 4:16 PM EDT

5 Ways Visa Plans to Stand Out With Digital at the World Cup Big social, mobile and video push

With digital accounting for 30 percent of Visa’s global marketing spend, the financial giant’s World Cup media plan kicks into gear today via YouTube, Facebook and Twitter placements. This year’s…

June 12, 2014, 10:26 AM EDT

Lowe’s Tests 3D Technology Booths First concept out of retailer’s innovation lab

Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented…

June 11, 2014, 5:40 PM EDT

MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool Aims to give marketers 360-degree targeting insight

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing.…

June 11, 2014, 2:54 PM EDT

Oscar Mayer App Invites You to Find the Six Wienermobiles A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

June 11, 2014, 11:37 AM EDT

EBay Reportedly Shutting Down Same-Day Delivery Service [Updated] Competitors aggressively offer similar businesses

EBay may be closing shop on its same-day eBay Now delivery service. VentureBeat reports that the PayPal-owned venture is shutting down the local-focused arm of its business, likely from the…

June 10, 2014, 5:25 PM EDT

Why Microsoft Is Wrapping Location-Based Ads Around Retail Stores Tests significantly lifted foot traffic

Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago. The tech brand has dramatically…

June 9, 2014, 11:15 AM EDT

Listerine's World Cup Newsroom Will Turn Social Posts Into Ads Brand doubles down on Twitter, Facebook

Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on…

June 5, 2014, 4:56 PM EDT

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