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Topic: Mobile

10 Keys to Candy Crush's $500 Million IPO King's success rides on hit game

Candy Crush Saga is headed to Wall Street with a public offering that could value the company at up to $10 billion, according to the filings. The company behind the…

February 18, 2014, 12:32 PM EST

Visa Spends at Least a Third of Its Marketing Budget on Digital CMO Kevin Burke describes digital efforts for the Sochi Olympics

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms…

February 16, 2014, 11:45 PM EST

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…

February 11, 2014, 11:45 AM EST

Brands Need to Understand and Embrace the Owned Media of Apps 2014 is the year of brand as publisher

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91…

February 10, 2014, 10:08 PM EST

BrandShare Content From Adobe
How Much Can a $4 Million TV Spot Boost Web Traffic? Records set during big game

It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped…

February 6, 2014, 4:10 PM EST

Appia Is a Way for Developers to Self-Serve Ads New mobile tools

Appia is looking to lure new mobile ad sellers to its networks with new self-serve tools. The app advertising firm, which helps mobile developers drive installs and monetize through marketing, is…

February 5, 2014, 9:00 AM EST

Microsoft Invests $15M in Foursquare Companies grow close with licensing deal, too

Microsoft’s new CEO comes with a fresh deal with Foursquare, boosting the young mobile app company and creating stronger ties between the companies. The two had been growing close, and there…

February 4, 2014, 2:48 PM EST

Yahoo Now Powers Mocean Mobile Market Companies team up to serve ads

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work…

February 4, 2014, 10:00 AM EST

When Will Every Mobile Device Be Hi-Def? Mary Daily says the future is getting brighter

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who…

February 3, 2014, 11:16 PM EST

Agency Creates App to Break the Cycle of Over-Hashtagging Could Hash Snag kill #YOLO? #NotHappening

You think you're clever, but you're not, with your #amirite, #notgonnalie, #bitchesbetrippin and (God forbid) #epic. You, wanton hashtagger, must be stopped.  Threshold Interactive, an independent digital shop in Los Angeles,…

January 30, 2014, 10:39 AM EST

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