Advertisement

Topic: Mobile

This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site

Also serves up personalized digital content

Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will open a new store at The Mall at…

Christmas Shopping Starts in October for 26% of Shoppers

Stores respond with earlier discounts

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are…

Here’s What 8 Digital Execs Predict for Mobile in 2015

From new data-tracking tools to growth in video

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all…

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend

Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

Groupon's New App Delves Into Cash-Back Grocery Deals

Couponing in the digital age

Groupon, the website known for offering deals on everything from laser hair removal to designer sunglasses, is moving into the supermarket arena. The daily discount site now offers grocery deals…

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites

Claims it's first to try simultaneous Facebook and Instagram promos

Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to…

Are Tablets Just as 'Mobile' as Smartphones?

Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

Less Than Half of Snapchat's Users Are in the U.S.

But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization…

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social

Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth

Plenty of hurdles before it can rule the industry

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is…

Advertisement