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Topic: Mobile

7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth

Plenty of hurdles before it can rule the industry

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is…

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push

Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

Consumers Now Expect Everything to Work on All Devices

Ubiquity is the new data plan

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging…

Now You Can Add Something to Your Amazon Wishlist Just by Tweeting About It

But Forrester analyst doubts many consumers will use it

Amazon and Twitter are already gearing up for holiday shopping with the launch of a new hashtag-triggered shopping tool today. Amazon's new initiative is dubbed #AmazonWishList and builds on a…

Can Betty Crocker’s Upgraded App Attract a New Generation of Home Cooks?

15,000 recipes, plus interactive checklists

Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app…

New Apps Let Homeowners Complete Projects Faster and Easier

Remodeling? First stop, smartphone

A newly remodeled home could be just a few swipes away. A wave of new mobile apps has made it easier than ever for homeowners to make improvements and updates. Reuters…

Food Porn Campaign Gives Applebee's a Social Lift

User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

The Voice Inks Three-Season Sponsorship With Nissan

Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

Ticketmaster Gets Into DIY Events With Its Latest Purchase

Eventjoy marks mobile, global push

Live Nation’s Ticketmaster has acquired mobile ticketing platform Eventjoy for an undisclosed amount, a move to boost its offerings as more consumers shop through smartphones and tablets. Organizers use Eventjoy's platform to sell tickets…

3 Trends That Make the Apple Watch Important for Marketers

It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

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