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Topic: Mobile

IHeartRadio's Vending Machine Turns Instagram Photos Into Swag

Targets college students' nostalgia for hometown radio

IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week…

Here’s Why Automakers Are Ahead of the Game in Digital

Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage

Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

Portland's Coffee Addicts Will Be First to Test Starbucks' Order-Ahead App

Rolling out at 150 stores

Starbucks is preparing to field-test a mobile app that lets customers preorder their lattes from a smartphone before even walking into the store, avoiding long lines at the counter. In a…

16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool

Exec says his team has been able to 'maintain our independence'

There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York. And 16 months after Yahoo CEO Marissa Mayer frankly…

Snapchat Pictures Hacked From Third-Party Site

More than 200,000 photos of teenagers reportedly posted

Hackers have reportedly breached hundreds of thousands of Snapchat photos from a third-party site. On Sunday, more than 200,000 photos of teenagers were posted online, per The Guardian. The breach affected…

This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site

Also serves up personalized digital content

Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will open a new store at The Mall at…

Christmas Shopping Starts in October for 26% of Shoppers

Stores respond with earlier discounts

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are…

Here’s What 8 Digital Execs Predict for Mobile in 2015

From new data-tracking tools to growth in video

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all…

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend

Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

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