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Topic: Mobile

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

brightcove.createExperiences(); In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly…

Why Consumers Might Shed Wearables by 2020 and How Sensors Can Shape the Future of Ads

Undertone co-founder Franchi's predictions at CES

brightcove.createExperiences(); Speaking as the entire wearable technology armada descends on Las Vegas for CES 2016, Eric Franchi, co-founder of digital…

This Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates…

Millennials Want Mobile Video Ads to Be Short and on Every Device

Fast-changing viewing habits spell big shifts for marketers

Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny…

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

It takes hefty offline and social pushes

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days. Cutting through the clutter of photos and videos to…

Here's Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign

It wants to celebrate the taco emoji

The taco emoji is finally here, and Taco Bell now has an "taco emoji engine" to show for it. Today, the fast-food company and Deutsch L.A. are debuting a social-marketing blitz…

Here Are 4 Tips From a Startup That's About to Go Global

Casper CEO Philip Krim dishes on what he's learned

Since launching in April 2014, mattress brand Casper has set out to shake up the sleep industry and prove that consumers will buy $950 mattresses online. Now, it wants to…

Sprite Wants Snapchat Users to Get More Friends Via Its Cans

Brazilian effort leans on Snapcodes

Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people…

Snapchat's First Sponsored Lens Stars 'Peanuts' and a Stream of Candy Corn

Hollywood movie pitches Halloween-themed ads

Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app's Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov.…

Target's New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Aimed at a mobile generation

Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted…

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