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Topic: Mobile

Amazon Expands Its Mobile Ad Network Launches ad placement tools for Android app developers

Amazon has spent the past few years assembling an advertising juggernaut in preparation for a grand roll-out this year. The e-commerce giant took a sizeable step toward that end on…

March 4, 2013, 8:47 PM EST

How Transparent House Became the Next Generation Digital Studio Combines branded environments and 3-D design

Specs Who Co-founder and principal Denis Krylov and principal and strategist Krista Mollion What 3-D digital art and design studio Where Company’s art gallery in San Francisco office Founded in 2004, Transparent House started…

February 21, 2013, 6:48 AM EST

Curalate Pairs Pinterest, Instagram Analytics Also adds promotions tool for photo-sharing service

Over the past year or so, images have become social marketing’s breakout currency. Pinterest played a heavy role in that shift, as did Instagram’s surging popularity and its acquisition by…

February 19, 2013, 12:00 AM EST

Column: Mobile Marketers Are Way Too Slow for SoLoMo World Mindshare's Stoller: in mobile, brands must react more, like reporters

Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days. The North American leader of digital strategy at…

February 13, 2013, 9:00 AM EST

Voice: One Screen to Rule Them All Intimately bonded with their smartphones, consumers shape the mobile future ahead of marketers

More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…

February 13, 2013, 6:28 AM EST

Is Mobile Phoning It In? The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

February 11, 2013, 12:04 AM EST

First Mover: Joe Rospars Obama's former chief digital strategist on what the former candidate and Lady Gaga have in common

Specs Age 31 Ongoing gig Founding partner and creative director at Blue State Digital Old gig Chief digital strategist on the Obama campaign How’re you keeping busy now that the election is over? We’re…

February 11, 2013, 12:03 AM EST

For Mobile Marketing That Really Works, Just Look to Asia Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years. Take automobiles. The Detroit versus Tokyo battle has resulted…

February 11, 2013, 12:02 AM EST

They Might Be Giants From Google to startups like Square, a look at seven would-be mobile titans

Lars Albright Founder and CEO SessionM Lars Albright is in the mob. Two mobs, in fact. Not the real mob, of course, but the sort of metaphorical mobs that spring up in technology…

February 11, 2013, 12:01 AM EST

The Skipper A year into helming ESPN's $8 billion sports empire, John Skipper knows success means staying ahead of the competition

Manti Te’o is crazy or stupid, and very possibly both. At present, the only thing the 14 people in an ESPN conference room can agree on is that, for good…

January 28, 2013, 9:00 AM EST

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