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Topic: Mobile

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd

Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of…

How an Office Supply Brand Stays On the Cutting Edge of Retail

Staples goes cross-country for digital push

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened…

This $473 Billion Retailer Wants to Be the Next Ad-Tech Star

@WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

Target’s New App Steers You to the Right Aisle for Black Friday

Taking on mobile mapping

Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several…

Study: Mobile Marketers Should Pay Attention to China

Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies…

Jaguar's Google Glass App Brings Print Ads to Life

Nicholas Hoult shows off his tech lair in new campaign

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast…

This Might Be the Best Branded Parenting iPad App of the Year

Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

Urban Outfitters Tries Pinging Your Phone in the Fitting Room

Can beacons boost sales and cool factor?

Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile…

Does Mobile Marketing Actually Work in the Real World?

Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

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