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Topic: Mobile

Mobile Will Revive and Redefine Content Marketing

Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

Target Turns Its Stores Into One Big Mobile Game for the Holidays

Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

Square Just Made Three Huge Moves in One Week

Launches social payments and partners with a competitor

Between Apple Pay, branded apps and partnerships with payment companies, mobile payments are gaining traction with marketers. And clearly, the mobile payment company Square doesn't want to be left behind. Within…

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21

How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

This Innovation Lab Is Designing the Mall of the Future

Food court delivery and shoppable screens

For the past two years, Westfield Group—which owns and operates 40 shopping centers around the world—has run a testing lab inside the Westfield San Francisco Centre for high-tech experiments looking at how…

Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App

'Pink' lets you talk and shop

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line,…

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd

Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of…

How an Office Supply Brand Stays On the Cutting Edge of Retail

Staples goes cross-country for digital push

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened…

This $473 Billion Retailer Wants to Be the Next Ad-Tech Star

@WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

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