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Topic: Mobile

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Mobile Payment Options at the Pump Are Growing Gilbarco teams up with VeriFone to become latest to offer mobile options

VeriFone Systems and retail petroleum technology company Gilbarco Veeder-Root hope to entice customers to pay electronically at the gas pump. The two companies announced a partnership today to offer electronic payments…

August 13, 2014, 3:51 PM EDT

Groupon Is Adding 100 Snapchat Followers a Day Kickstarts social messaging efforts with giveaways

Since beginning a Snapchat account one week ago, Groupon has gained 700 followers with daily challenges that give out prizes for interacting with the brand. Groupon started using Snapchat (under the…

August 13, 2014, 3:29 PM EDT

Amazon Bets on Small Businesses to Win Mobile Payment Space Makes its move into bricks-and-mortar retail

Amazon rolled out a new mobile point-of-sale service today dubbed Amazon Local Register that competes directly with Square and PayPal to push retailers and merchants to accept in-store transactions through…

August 13, 2014, 10:15 AM EDT

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

August 8, 2014, 2:07 PM EDT

The NFL Wants a Piece of the $11 Billion Fantasy Football Market Will this crowded field have room for a new player?

The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits. The Hollywood Reporter explains that, based…

August 7, 2014, 7:00 PM EDT

Auntie Anne’s Debuts App to Help You Track Your Pretzel Addiction Brand sees big growth potential for mobile loyalty program

Would you use a mobile app to keep track of how many pretzels you bought? That's the idea behind Auntie Anne's national rollout of its loyalty program and its accompanying app…

August 7, 2014, 6:13 PM EDT

Mobile Coupon Growth Expected to Continue Despite privacy concerns

There were an estimated 560 million digital coupon users in 2014, and that number is expected to grow to over a billion by 2019, according to a new study by…

August 7, 2014, 1:32 PM EDT

4 Location-Based Marketing Tactics That Are Working Payments, beacons and coupons are top priorities

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are…

August 4, 2014, 6:00 AM EDT

Sour Jacks' Mobile Ads Steer Movie Fans to Outdoor Summer Screening CPG brand bets on location-based Facebook promos

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie…

July 30, 2014, 5:08 PM EDT

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