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Topic: Mobile

Now You Can Add Something to Your Amazon Wishlist Just by Tweeting About It But Forrester analyst doubts many consumers will use it

Amazon and Twitter are already gearing up for holiday shopping with the launch of a new hashtag-triggered shopping tool today. Amazon's new initiative is dubbed #AmazonWishList and builds on a…

September 24, 2014, 11:36 AM EDT

Can Betty Crocker’s Upgraded App Attract a New Generation of Home Cooks? 15,000 recipes, plus interactive checklists

Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app…

September 22, 2014, 3:37 PM EDT

New Apps Let Homeowners Complete Projects Faster and Easier Remodeling? First stop, smartphone

A newly remodeled home could be just a few swipes away. A wave of new mobile apps has made it easier than ever for homeowners to make improvements and updates. Reuters…

September 22, 2014, 3:26 PM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

Ticketmaster Gets Into DIY Events With Its Latest Purchase Eventjoy marks mobile, global push

Live Nation’s Ticketmaster has acquired mobile ticketing platform Eventjoy for an undisclosed amount, a move to boost its offerings as more consumers shop through smartphones and tablets. Organizers use Eventjoy's platform to sell tickets…

September 12, 2014, 12:53 PM EDT

3 Trends That Make the Apple Watch Important for Marketers It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus. Distancing itself from the world of computing…

September 12, 2014, 10:45 AM EDT

30% of Those Who Save Pep Boys Coupons to Passbook Use Them High redemption rate makes brand bullish about Apple Pay

With Apple’s launch of Apple Pay this week—technology that will let consumers swipe their phones to make purchases at chains like Starbucks and Walgreens—Ron Stoupa, chief marketing officer of Pep…

September 12, 2014, 9:50 AM EDT

GameStop’s Mobile Data Determines Brick-and-Mortar Inventory Especially sports games

Despite the flood of online and mobile games in recent years, GameStop remains set on owning the brick-and-mortar gaming space. But the retailer is leveraging mobile commerce with tracking technology…

September 11, 2014, 4:49 PM EDT

Which Three Department Stores Are Nailing Digital? Nordstrom, Macy’s and Sears top the list

In the battle for digital relevance, three brick-and-mortar department stores are leading the way, according to a new report from L2.  Nordstrom, Macy's and Sears achieved "genius status," the highest of five…

September 10, 2014, 2:03 PM EDT

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