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Topic: Mobile

Oscar Mayer App Invites You to Find the Six Wienermobiles A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

June 11, 2014, 11:37 AM EDT

EBay Reportedly Shutting Down Same-Day Delivery Service [Updated] Competitors aggressively offer similar businesses

EBay may be closing shop on its same-day eBay Now delivery service. VentureBeat reports that the PayPal-owned venture is shutting down the local-focused arm of its business, likely from the…

June 10, 2014, 5:25 PM EDT

Why Microsoft Is Wrapping Location-Based Ads Around Retail Stores Tests significantly lifted foot traffic

Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago. The tech brand has dramatically…

June 9, 2014, 11:15 AM EDT

Listerine's World Cup Newsroom Will Turn Social Posts Into Ads Brand doubles down on Twitter, Facebook

Listerine plans to pull out all the bells and whistles on Facebook and Twitter this year for its first World Cup sponsorship. The Johnson & Johnson brand will lean on…

June 5, 2014, 4:56 PM EDT

Twitter Acquires Native Advertising Company Namo Media Beefs up MoPub reach

Twitter has purchased native advertising firm Namo Media to beef up the company’s native advertising business. Terms of the deal were not announced, and Namo Media’s Technology will be directly integrated…

June 5, 2014, 1:05 PM EDT

Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

June 3, 2014, 11:12 PM EDT

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

June 3, 2014, 1:05 PM EDT

FIFA World Cup Unveils Second-Screen Digital Push Mobile, social top priorities for soccer fans

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the…

May 30, 2014, 1:13 PM EDT

InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads Tries to inch in on Facebook and Twitter’s turf

InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps. The new InMobi Exchange…

May 29, 2014, 2:15 PM EDT

Victoria’s Secret’s New App Mobilizes Direct Mail Latest retailer to embrace augmented reality

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its…

May 28, 2014, 4:51 PM EDT

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