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Topic: Mobile

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Weighing the value of a view can't be binary

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It…

It's Time for Marketers to Embrace the 'Show, Don't Tell' Media Economy

Mobile hastens more intimate brand engagement

If you asked me to tell you what I think the future of media and advertising will look like, I actually wouldn't tell you anything. I would, however, show you…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

Marketers haven't seen payoff yet

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers. Earlier this week, Apple reported it has…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…

New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load

Media Rating Council shares its stats

A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers…

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

Includes user-generated content and sponsored filters

Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile…

7 Marketing Implications of the Oculus Rift Being Available to Consumers

Branded headsets to high-quality video

Facebook's $2 billion baby Oculus Rift finally started shipping headsets to consumers today, a much-needed move to make virtual reality more mainstream. The development will likely benefit agencies and brands…

GrubHub's New App Turns Food-Related Texts Into Emojis

More than 50 custom graphics for hungry—and hangry—users

             GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub Add GruhHub to the seemingly endless list of brands that have emojified every form of communication. The…

This App Pairs Brands Like Coca-Cola and Starbucks With the Perfect Agency

Agency Spotter boasts 12,000 agencies on its platform

Brand marketers: Tired of being flooded with agency pitches? There's an app for that. Today, Agency Spotter, a site that matches marketers and agencies, is launching a mobile app with the…

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