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Topic: Mobile

Yahoo Now Powers Mocean Mobile Market Companies team up to serve ads

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work…

February 4, 2014, 10:00 AM EST

When Will Every Mobile Device Be Hi-Def? Mary Daily says the future is getting brighter

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who…

February 3, 2014, 11:16 PM EST

Study: Auto Shoppers 71% More Influenced by Digital Ads Mobile and video make big impact, says IAB

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive…

January 13, 2014, 10:00 AM EST

FTC’s Ad Regulator Plans to Focus Heavily on Native and Mobile Jessica Rich also discusses privacy concerns

Specs Who Jessica Rich Age 51 New gig Director of the Federal Trade Commission’s consumer protection bureau Old gig Associate director of financial practices division You are advertising’s top cop. What’s it like to be the…

January 5, 2014, 8:48 PM EST

Snapchat Grapples With New Year's Hack Millions of users effected

Snapchat rang in the New Year with a hack. The hot startup had been warned of security flaws in its software that could expose its users' data. On New Year's Eve…

January 1, 2014, 10:36 PM EST

Foursquare Nabs $35 Million in Funding, Aims to Spike Monetization New investors come on board

Foursquare picked up $35 million in Series D funding and appears to have the fuel to rev up its monetization engines in 2014. It's going to be a crucial year for…

December 19, 2013, 12:27 PM EST

Can LivingSocial Bounce Back? CMO Barry Judge says this is its best holiday season ever

After 13 years at retailer Best Buy, Barry Judge last February joined LivingSocial as marketing chief, right around the time the daily-deals site looked like a sinking ship. Industry watchers…

December 16, 2013, 10:26 PM EST

Millennials Start Their Holiday Shopping Way Before Their Parents Both groups turn to Amazon for information

Who says millennials are lazy? According to a Horizon Media holiday shopping survey of 680 respondents, 18- 34-year-olds have one thing over their parents: They're far more likely to have…

December 11, 2013, 10:29 AM EST

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016 Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

December 9, 2013, 1:16 PM EST

YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan Inside Karmaloop's targeting blueprint

Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13…

December 4, 2013, 11:09 AM EST

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