Mobile | Adweek Mobile | Adweek
Advertisement

Topic: Mobile

MMA Expands Award Categories to Include Wearables Marketers capitalize on Internet of Things

The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week. MMA is grouping…

June 24, 2014, 4:06 PM EDT

McDonald’s Plays With Mobile Payments in Georgia Adoption in Columbus is apparently slow

Over the past four months, McDonald’s has been testing mobile payments within a branded app in the Columbus, Ga., market after several years of experimenting with efforts in other pockets…

June 24, 2014, 2:38 PM EDT

Oracle Buys Micros Systems for $5.3 Billion Latest in a long string of acquisitions

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one…

June 23, 2014, 12:02 PM EDT

SI.com Gets a Big League Redesign Trying for a hit

Following Time Inc.’s overhaul in recent months of the Time, Fortune and Money websites, now it’s Sports Illustrated’s turn. This week, SI rolls out a radically redesigned site plus a fantasy-gaming…

June 22, 2014, 6:47 PM EDT

Why Amazon's New Phone Threatens Retailers Built-in showrooming spells trouble for bricks-and-mortar stores

Amazon today unveiled its highly anticipated smartphone—dubbed Amazon Fire Phone—that will give the e-commerce giant yet another piece of ammunition against retailers in its goal to own online shopping through…

June 18, 2014, 6:18 PM EDT

Baja Fresh Plays Up Mobile Coupons for First Digital Promo Aims to quantify online impact

Baja Fresh is running its first digital promotion in 65 Los Angeles locations to understand which types of digital ads are most effective in driving in-store traffic. While the fast…

June 18, 2014, 9:00 AM EDT

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program Plans for more digital in-stadium activations

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or…

June 17, 2014, 5:27 PM EDT

FCB Basks in the Sun With Mobile Grand Prix for Nivea's Beach Bracelet R/GA and Google both win gold

CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its…

June 17, 2014, 3:30 PM EDT

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

June 15, 2014, 7:40 PM EDT

Advertisement