Advertisement

Topic: Mobile

Johnnie Walker Targets Newbie Whisky Drinkers With Technology

And adds sommelier-style staffers to bars

From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-based initiatives. Now, Johnnie Walker and agency Iris Singapore have built an interactive website and…

Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

Wall Street worries about scale; marketers stay patient

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars…

If AOL Buys Millennial Media, It Will Have Reeled In One of Mobile's Last Available Big Fish

A timeline of rapid-fire acquisitions

According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost. Millennial…

Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

Magazine-quality promos at scale

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product…

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

Mobile-Ad Shop Kargo Hires Its First CMO to Better Convey Why It's Unique

Revenue was up 150 percent in 2014

As more brand advertising moves to smartphones and tablets, mobile-ad shop Kargo has hired a CMO for the first time. The New York-based company tapped Terri Walter, the former CMO of…

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

Smarter data targeting was key

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos…

Assembly's Jeff Brooks Talks Data-Planning Engines and the Infrastructure Age

Plus, a miracle on ice for the Rangers

Specs Who Jeff Brooks Current gig Chief commercial officer, MDC's Assembly Previous gig CEO, M&C Saatchi N.Y. Twitter @jeffbrooks1 Age 44 Thoughts about the current video marketplace for brands? Enthralling and utterly confusing. There's never been greater…

Glidden Literally Asks People to Watch Paint Dry on Periscope

Need to kill some time today?

File this under the dumbest use of live-streaming video on Periscope yet. Or is it the most brilliant? Around noon ET today, paint brand Glidden opened a Periscope account, showing the…

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why…

Advertisement