Mobile | Adweek
Advertisement

Topic: Mobile

Publishers Love Responsive Design, But There Are Imperfections Internet Week panel focuses on new world of cross device publishing

Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom,…

May 22, 2013, 11:24 AM EDT

Tablets Overtake Smartphones as the Big Shopping Device Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

May 22, 2013, 6:38 AM EDT

Pinterest Adds Advertiser-Friendly Features Now users can pin on the go with mobile

Pinterest has launched new features that the company said in a blog post are a "first step toward making pins more useful," particularly for advertisers. The company added pins that embed…

May 20, 2013, 2:07 PM EDT

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

Nielsen Explores Mobile TV Tracking With ABC Will measure audience demographics and ad reach

ABC will participate in Nielsen's first test of new technology designed to track mobile TV viewers, Variety reported. The test, part of Nielsen's Online Campaign Ratings system, will run until September,…

May 15, 2013, 12:12 PM EDT

So, Why Exactly Is Zynga Hosting a NewFront? Beleaguered company out to tout its potential clout in mobile video

You’ve had a rocky IPO. There’ve been major threats to your core business and lots of big executive departures. And you don’t actually have a video series. Time for a NewFront,…

May 3, 2013, 10:17 AM EDT

AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

May 2, 2013, 10:10 AM EDT

After Streaming Kills Cable, Where Will the Content Come From? Mutually assured survival

To echo a familiar refrain, consumers are mad as hell and not about to take it from cable companies anymore! Networks are dinosaurs who think the big asteroid in the…

April 29, 2013, 11:07 PM EDT

Man Happily Eats Insects for Snapple Video Series 'Caterpillars taste like corn chips'

Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1. “I’m a bigger fan of crickets than caterpillars,”…

April 28, 2013, 11:47 PM EDT

Comedy Central Brings Live Stand-Up to Your Phone Symbiotic relationship with Web video

This June, stand-up comedy is coming to your cellphone. And your iPad. And your connected TV. And your computer. It’s all part of Comedy Central’s CC: Stand-Up app, a sort…

April 28, 2013, 11:47 PM EDT

Advertisement