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Topic: Mobile

Why the Most Important Word in 2017 Will Be 'Experience'

Brands need to find the space for differentiation

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is…

Why Brands Can't Let AI, VR Hype Blur the Importance of Mobile

Undertone's Franchi sees smartphone ubiquity as marketing's real opportunity

  brightcove.createExperiences(); LAS VEGAS—For Eric Franchi, cofounder of Undertone, CES 2017 was the year that the connected home truly arrived, with…

How Interest Groups Will Improve the Quality of Mobile Content and Ads

Flipboard CEO McCue sees tech only driving change so far

  brightcove.createExperiences(); After a year plagued by fake news and poor user experience on the mobile Web, Mike McCue, CEO of…

Why CES Is a Key Incubator for Marketing Execs

What happens to brands in Vegas won't stay in Vegas

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest…

8 Predictions for Digital Video in 2017

Multiscreen audiences will supercharge change

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek Total digital video revenue,…

4 Tips for Making Banner Ads That Actually Might Work

BBDO report breaks down science of digital creative

Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way. This summer,…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

76% change their minds

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. Fickle to the point that 76 percent of shoppers change their mind about which brand to…

How the Power of Employee Engagement Will Boost Your Business

A meaningful workplace translates to better performance

What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become…

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

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