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Topic: mobile video

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad 100 million impressions in two days

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing…

June 17, 2014, 3:20 PM EDT

Facebook Auto-Play Video Is Running on Brand Pages Could ramp up branded video on the social platform

Brand marketers, you may soon be able to run auto-play videos on your Facebook page without buying an ad. Some of your peers already are. Facebook is testing a feature that…

June 16, 2014, 3:24 PM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

Kargo, Moat Serve Mobile Video Metrics Will show how long ads play and whether they were viewable

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for…

June 2, 2014, 5:15 PM EDT

New Ad Exchange Delivers Mobile Video Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

April 25, 2014, 4:22 PM EDT

Angry Birds Maker Hatches In-Game Video Ad Plan Sees premium opportunities for brands on mobile

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head…

February 13, 2014, 4:09 PM EST

Unruly Introduces Services for Brands to Leverage Vine Company sees rapid growth in mobile video

Brands and marketers are starting to recognize Vine as an appealing advertising platform, and video analytics company Unruly wants a piece of the action. The company announced on Tuesday that it…

June 26, 2013, 12:00 AM EDT

5 Reasons Why Instagram Video May Cut Down Vine Huge battle afoot favors Facebook's mobile app

If the video-on-Instagram presentation today at Facebook's headquarters accurately depicted how the new feature would work, it's likely time for quick product upgrades from the Twitter folks running Vine. Here are…

June 20, 2013, 2:32 PM EDT

So, Why Exactly Is Zynga Hosting a NewFront? Beleaguered company out to tout its potential clout in mobile video

You’ve had a rocky IPO. There’ve been major threats to your core business and lots of big executive departures. And you don’t actually have a video series. Time for a NewFront,…

May 3, 2013, 10:17 AM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

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