Advertisement

Topic: mobile video

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

SocialFlow data shows surprising growth

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled…

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Teads study bodes well for publishers

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Lexus and Express will test campaigns this summer

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience. The streaming-music service…

MTV's First Snapchat Series Dishes Out Sex Education in 10 Seconds or Less

Trojan signs on to sponsor 'Pants Off'

MTV is betting big on Snapchat as a way to remain relevant with teenagers, starting with its first series created specifically for the app. On Saturday, MTV will launch Pants Off,…

Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads

Airbnb, Taco Bell and IBM among launch partners

Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister,…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

Snapchatters Are Now Watching 10 Billion Videos Every Day

War between red-hot app and Facebook heats up

Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from…

5 Ways Mobile Is Changing News Consumption

Media execs weigh in on perks and challenges of the screen shift

BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking…

6 Ways Netflix Viewing Habits Vary Around the World

The first look at how platform's global use differs by place and device

BARCELONA, Spain—No two nations are alike, and apparently neither are their Netflix habits. It has barely been three months since the Los Gatos, Calif., company announced its worldwide expansion at the Consumer…

Advertisement