Advertisement

Topic: mobile video

News Startups Like 'LittleThings' Are Trying to Tackle Viewability Early

But mobile may throw a wrench into their plans

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media…

Now That Vertical Video Is Finally Legitimate, Creatives Need to Rethink Everything

Starting with new concepts

It's hip to be vertical. With smartphones held upright rather than sideways, such full-screen video started gaining big buzz last year as a way for Snapchat to build out an…

Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day

Livestreaming got your attention yet?

Periscope today revealed that it has crossed the 10-million-user threshold in just four and a half months since launching the app, a considerable achievement for a social-media idea—mobile livestreaming—that was…

Will People Pay to Watch Mobile Livestreams? This Startup Is About to Find Out

Hang w/ starts charging for views

Livestreaming apps have proven that people will watch just about any type of user-generated content these days, but are they willing to pay to watch it? Meerkat and Periscope competitor Hang…

Android's One-Second Mobile Videos Add Up to a Fascinating Project

Fun play on 'leap second'

How much creativity can you pack into a one-second video? If you're Android, quite a lot, apparently. On Tuesday, clocks around the world added a "leap second"—a one-second time adjustment periodically…

This Side-by-Side Marketing Test Shows 3 Ways Meerkat Is Soundly Beating Periscope

Some intriguing takeaways

The battle between Meerkat and Periscope for video livestreaming supremacy is going strong, and brands are quickly picking sides. While Meerkat, the SXSW darling, has started inking deals—like the one with CMT and…

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

It's a pivotal moment for the emerging ad format

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens. The…

Wendy's Joins the Pinterest Movement With These Cool Cinematic Pins

Fast food wants piece of future, too

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans. Adweek responsive video player used on /video. …

AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

Here's why: the data

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its…

This App Turns Mobile Shopping Into Clever Infomercials

'Minimercials' sell anything that costs $100 or less

Could shoppable, funny infomercials be the key to nailing mobile commerce? That's the proposition behind MikMak, a new app that puts a twist on gimmicky television commercials. Brooklyn-based MikMak has seven…

Advertisement