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Topic: mobile video

MTV's First Snapchat Series Dishes Out Sex Education in 10 Seconds or Less

Trojan signs on to sponsor 'Pants Off'

MTV is betting big on Snapchat as a way to remain relevant with teenagers, starting with its first series created specifically for the app. On Saturday, MTV will launch Pants Off,…

Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads

Airbnb, Taco Bell and IBM among launch partners

Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister,…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

Snapchatters Are Now Watching 10 Billion Videos Every Day

War between red-hot app and Facebook heats up

Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from…

5 Ways Mobile Is Changing News Consumption

Media execs weigh in on perks and challenges of the screen shift

BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking…

6 Ways Netflix Viewing Habits Vary Around the World

The first look at how platform's global use differs by place and device

BARCELONA, Spain—No two nations are alike, and apparently neither are their Netflix habits. It has barely been three months since the Los Gatos, Calif., company announced its worldwide expansion at the Consumer…

Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

Debuts first video-only app at Mobile World Congress

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his…

Mobile Giant Opera Software Is Close to Selling to Chinese Players for $1.2 Billion

Its ad revenue hit $145 million in Q4

A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion. On Wednesday, Opera's…

Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views

Watch a clip while browsing other content

Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids…

Millennials Want Mobile Video Ads to Be Short and on Every Device

Fast-changing viewing habits spell big shifts for marketers

Chances are the next video you watch will be on your mobile phone or tablet. Record numbers of viewers are turning to these devices every day to watch a funny…

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