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Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

August 22, 2014, 3:02 PM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

The Top 10 Messaging Apps by User Base and Revenue Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

July 7, 2014, 4:47 PM EDT

Brands May Be Surprised to Find Themselves on Yo Squatters likely reason Pepsi, Subway, McDonald's popping up on hot app

Yo, Pepsi. Yo, McDonald's. Yo, Subway. Welcome to Yo—whether you like it or not.  The identities of some of the largest corporations are popping up on the latest app obsession—among them,…

June 20, 2014, 6:03 AM EDT

This Small Startup Says Facebook Imitated Its Photo App Idea Look forces users to share, too

Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app…

June 18, 2014, 5:30 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

All Those Kik Pics From Strangers Will Now Be Blurred Messaging app censors for safety

Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content…

May 20, 2014, 12:32 PM EDT

Tango Messaging App Invites Brands to Hit Publish Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will…

May 20, 2014, 5:00 AM EDT

Yahoo Buys Upstart Snapchat Rival Blink Enters secret messaging fray

Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target.  Blink is a small startup with…

May 14, 2014, 12:25 PM EDT

How One Guy Wooed 2,000 Women on Tinder Is spam good for the heart?

Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on…

April 16, 2014, 3:35 PM EDT

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