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Topic: mobile messaging

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a…

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App

'Pink' lets you talk and shop

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line,…

Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App

Lawsuit says Yik Yak founders owe their friend a share

A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a…

Kik's Next Big Play: An Animated GIF Messaging App

Booming startup buys Relay after raising $38.3 million

The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app…

Less Than Half of Snapchat's Users Are in the U.S.

But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization…

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell

Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

The Top 10 Messaging Apps by User Base and Revenue

Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

Brands May Be Surprised to Find Themselves on Yo

Squatters likely reason Pepsi, Subway, McDonald's popping up on hot app

Yo, Pepsi. Yo, McDonald's. Yo, Subway. Welcome to Yo—whether you like it or not.  The identities of some of the largest corporations are popping up on the latest app obsession—among them,…

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