Topic: The Mobile Media Lab

Retailers Are Increasingly Using Real People’s Social Pics

Goodbye SoHo, hello Main Street

E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs. But e-retailers are increasingly switching out those slick product…

Instagram Video Invites Ads Speculation, Puts Vine on Notice

Brands are stoked, but Facebook will likely move slowly

The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the move on Thursday.…

Social Anxiety

The social media manager has a key role for many brands. But can he or she really be called a marketer?

On a humid night in late July, more than 100 social media managers flooded into a downtown Manhattan workspace—but pizza, beer and rubbing elbows with peers weren’t all that was…

Instagrammers in Demand by Major Brands

Marketers borrow audience from photo platform's top users

Instagrammers are the new brand influencers. In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash,…