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Topic: Mobile Marketing Association

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Does Mobile Marketing Actually Work in the Real World? Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

November 4, 2014, 6:00 AM EST

Mobile Video Study Claims Better Performance Than TV But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

July 14, 2014, 3:21 PM EDT

MMA Expands Award Categories to Include Wearables Marketers capitalize on Internet of Things

The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week. MMA is grouping…

June 24, 2014, 4:06 PM EDT

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried Experts say product could kill smartphones, alter marketing landscape for years to come

Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since…

February 20, 2013, 6:12 PM EST

Mobile Marketers Win Important FCC Text Message Ruling Decision gives marketers legal basis for sending text message receipts

Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law. The FCC's declaratory ruling released Thursday confirmed that companies…

November 30, 2012, 6:42 AM EST

MMA Study: Mobile Should Be 7% of Total Spend Trade org says space will account for 10% of budgets by 2016

When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met…

August 29, 2012, 12:51 PM EDT

Weather Channel's Mobile Pitch for Barack and Mitt Jumptap partnership aims to draw election dollars this fall

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the…

July 31, 2012, 2:06 PM EDT

MMA Aims to Give Brands Better Mobile Marketing Data Program, backed by The Weather Channel and Pandora, has $1 million in funding

The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of investing in mobile channels compared to traditional…

July 16, 2012, 1:29 PM EDT

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