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Topic: mobile marketers

5 Words to Describe Ineffective Mobile Marketers

I asked today's brand and tech leaders to set us straight

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them. "I have more…

Everything Marketers Need to Know About Apple's New iPhones and Watch

Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

SessionM using Datalogix to unlock consumer behavior

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the…

How a Trivia Game Helped Brands Reach Mobile Users

Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

4 Ways Marketers Will Benefit From the New iPhone

Strong retail potential

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week. There were hints at how iBeacon technology…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

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