The Mobile Issue | Adweek The Mobile Issue | Adweek

Topic: The Mobile Issue

Acting Up Franken and Markey Move on Consumer Protection Congressmen question mobile tracking

The Location Privacy Protection Act of 2011 was introduced by Sen. Al Franken (D-Minn.) last June, a month after Franken held a mobile privacy hearing where executives from Google and…

February 13, 2012, 12:09 AM EST

Do Mobile Ads Still Suck? Creative has come a long way—and despite some new innovations, it still has a long way to go

Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have…

February 13, 2012, 12:08 AM EST

Apps Go High Tech for Fashion Week With interactive maps and real-time synching, apps are bringing insider-only events to the masses

As any Fashion Week attendee worth her weight in Chanel can tell you, nothing is more essential for a successful round of shows than a well-equipped iPhone. (Apart from an…

February 13, 2012, 12:07 AM EST

Phone Charger Keeps the Bar Tab Running New York phone charging stations set to go global?

You’re out drinking, texting furiously and your smartphone dies. Panic? No! Cue the Juicebox—the pay-per-charge station coming soon to a watering hole near you. The product’s launch is still in its…

February 13, 2012, 12:06 AM EST

Where Are You Going, Where Have You Been? Location-based technology will redefine behavioral targeting, maybe sooner than you think

That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not…

February 13, 2012, 12:05 AM EST

An App for That For all the talk about games and social, the utilities most users can't live without are weather related

People use their phones to entertain themselves and stay connected, but most of all, they put them to practical use. According to Forrester Research, weather-related apps were downloaded by 51…

February 10, 2012, 5:56 PM EST

Information Diet: Gail Simmons Ranking highbrow/brilliant is 'New York's iconic Approval Matrix, 'Friday Night Lights,' Google Earth

Specs Who Gail Simmons Age 35 Accomplishment Judge on Bravo's Top Chef; host and judge on Top Chef: Just Desserts; head of special projects for Food & Wine magazine; author of Talking With…

February 10, 2012, 2:02 PM EST