Topic: Mobile games
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…
Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can…
Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…
Facebook and Zynga used to be best friends. Now the social gaming company is looking to reduce Facebook’s role when users play its games like Words With Friends outside of…
Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior. Zynga’s former chief marketing and revenue officer Jeff Karp recently told Adweek that he expects advertising…
Zynga has acquired game publishers Omgpop for $200 million. Until recently, Omgpop was best known as a casual gaming destination known for games such as Balloon Splash. That's until recently, when…
The secret to socializing and monetizing mobile gaming? There is none, considering it's long been used by online multiplayer goliath World of Warcraft, which counted 10.3 million subscribers last November.…
So you’ve already conquered every level in the Angry Birds game, bought a few Angry Birds stuffed animals, have plans to see the Angry Birds movie, and can’t wait to…
Social game developer Zynga yesterday filed a 619-page document with the SEC, triple the length of its original IPO filing and filled with new, previously undisclosed information, according to AllThingsD’s…
