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Topic: Mobile games

Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life Another creation from OK Go's collaborator

While always interesting to watch, intricate Rube Goldberg devices in ads rarely seem connected to the products they're supposedly selling. But this is quite the exception. Brett Doar, the man behind…

July 10, 2014, 4:05 PM EDT

Gamers Are Not Who You Think They Are, Study Finds Twitch says their profile has changed in last decade

A new study commissioned by gaming-themed online video platform Twitch finds that today's gamers do not live in their parents' basements, and are, for all intents and purposes, just average…

June 6, 2014, 5:36 PM EDT

GameSpot Ranks Interest in Upcoming Video Games New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

June 5, 2014, 10:02 AM EDT

What Fast-Growing Trivia App Didn't Have an Android Version Until Today? QuizUp looks for more users

QuizUp, the mobile trivia game, launched on Android today after becoming a fast hit on the iPhone last year. The Iceland-based Plain Vanilla Games also launched QuizUp on the iPad…

March 6, 2014, 2:01 PM EST

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

Mobile Gaming Ad Network Chartboost Raises $19 Million Launching in-app commerce product this year

Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can…

January 8, 2013, 7:30 AM EST

Mobile Apps Compete for Holiday Downloads Facebook emerging as key app discovery engine

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…

December 13, 2012, 7:52 PM EST

Facebook, Zynga Loosen Ties Gaming company gains autonomy outside of social network

Facebook and Zynga used to be best friends. Now the social gaming company is looking to reduce Facebook’s role when users play its games like Words With Friends outside of…

November 29, 2012, 6:11 PM EST

Even Zynga's Ad Business Is in Decline Ad revenue follows daily user free-fall

Like a fiduciary Frodo, Zynga’s advertising business was supposed to be its unassuming savior. Zynga’s former chief marketing and revenue officer Jeff Karp recently told Adweek that he expects advertising…

October 24, 2012, 10:21 PM EDT

Zynga Nabs Omgpop $200 million deal to acquire company behind runaway mobile game Draw Something

Zynga has acquired game publishers Omgpop for $200 million. Until recently, Omgpop was best known as a casual gaming destination known for games such as Balloon Splash. That's until recently, when…

March 21, 2012, 4:20 PM EDT

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