Topic: mobile coupons

Catalina Buys Digital Coupon Company

Aims to boost mobile offers

Catalina has acquired digital coupon company Cellfire to expand its brand offerings and build mobile loyalty programs. Cellfire is a website and mobile app that's used by 22,000 retailers in the…

Millennials Use Apps to Beat Elders to Bargains

Ibotta studies how they shop

A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives. Not surprisingly, the study, which was based on feedback from more than 63,000 millennials, found…

Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping

Social media plays small role in purchase decisions

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab. Twitter chatter isn't moving the…

Baja Fresh Plays Up Mobile Coupons for First Digital Promo

Aims to quantify online impact

Baja Fresh is running its first digital promotion in 65 Los Angeles locations to understand which types of digital ads are most effective in driving in-store traffic. While the fast…

Walgreens and Starbucks Go Mobile for Black Friday

Retailer's app offers new holiday ad opps

Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…