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Baja Fresh Plays Up Mobile Coupons for First Digital Promo Aims to quantify online impact

Baja Fresh is running its first digital promotion in 65 Los Angeles locations to understand which types of digital ads are most effective in driving in-store traffic. While the fast…

June 18, 2014, 9:00 AM EDT

Walgreens and Starbucks Go Mobile for Black Friday Retailer's app offers new holiday ad opps

Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…

November 19, 2012, 12:03 PM EST

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