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Topic: mobile commerce

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales

Facebook data serves up red flags for bricks and mortar

Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's…

On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near

More buyable pins, and MikMak adds branded content

This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they…

This Is Why Digital Retail Matters: Mobile Sales Will Exceed $252 Billion by 2020

That's a 119% lift from this year

Purchasing on smartphones and tablets will grow from $115 billion this year to $252 billion by 2020, according to a Forrester Research report released today. That represents a 119 percent…

Twitter Expands Its 'Buy' Button Just in Time to Grab Holiday Ad Dollars

Best Buy, Adidas roll out tweet-powered shopping

As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends…

6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

$14 billion left on the table

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And…

This App Turns Mobile Shopping Into Clever Infomercials

'Minimercials' sell anything that costs $100 or less

Could shoppable, funny infomercials be the key to nailing mobile commerce? That's the proposition behind MikMak, a new app that puts a twist on gimmicky television commercials. Brooklyn-based MikMak has seven…

This Simple Instagram Hack Landed Z Gallerie a Lot More Print Catalog Subscribers

A social app's offline marketing influence

Despite the e-commerce boom, print catalogs are still a lucrative business for furniture retailer Z Gallerie. But getting those catalogs into people's hands is tougher than it was a few…

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site

Also serves up personalized digital content

Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will open a new store at The Mall at…

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