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Topic: mobile apps

Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online

'A little bit of WTF factor' can't hurt either

Candy brands are known for some truly bizarre advertising. Skittles' Super Bowl spot featured a small town where people had enormous biceps from arm wrestling for the lemon ones. Sour Patch…

Speed Up Your Love Connection With 'Uber for Tinder,' an April Fools' Gag That Could Actually Exist

Swipe right, then call a car to meet

The best April Fools' Day gag products are the ones that leave you wondering why it's not already a real thing. That's definitely the case with Tinder for Uber (and its…

Twitter's Periscope Launch Is an Unintentional PR Coup for an Agency Called Periscope

Owner of @Periscope says today is like 'waking up on Christmas'

What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax…

17 First Impressions of Periscope, Twitter's Meerkat Killer

The livestreaming video app is simple, powerful and a little bit annoying

Welcome to the tipping point, when livestreamed mobile video officially became part of our digital world's everyday social experience. Today, Twitter officially launched Periscope, which it bought as a startup and…

With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?

Line's revenue-generating model has brands queuing up

Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up…

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back

2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

The Sin City Startup Scene: Get to Know Las Vegas' Emerging Tech Icons

Zappos' success has spawned a Silicon Valley outpost in the desert

You've heard plenty about the burgeoning tech scene developing in Tinseltown, but what about Sin City? Take a road trip a few hours east of Los Angeles and you'll find…

This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette

Made for app designers, it's handy for all

For the most talented designers, creating a palette of complementary colors comes easy. For the rest of us, not so much. Enter Material Palette, a site launched this week by European…

Uber Debuts Taxi App in South Korea, but Is It Legal?

Plagued by regulatory concerns

Taxi app company Uber continues to make inroads in Asian markets, signing up independent cab drivers in Seoul, South Korea, despite regulatory pushback from the country's transport ministry and local…

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