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Topic: mobile apps

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The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

Lawsuit Claims Uber Discriminated Against Blind Passengers A guide dog was allegedly stuffed in a trunk

Mobile-based car service Uber was accused of discriminating against blind customers in a complaint filed Tuesday in San Francisco federal court. The National Federation of the Blind of California alleges that…

September 11, 2014, 11:06 AM EDT

GetTaxi Nabs Another $150 Million in Funding Ride-share apps are booming, and there's infighting

GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150…

August 13, 2014, 5:09 PM EDT

Can Brands Ride the Next Wave of Fitness Apps and Wearables? Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

July 20, 2014, 6:07 PM EDT

7-Eleven Extends Birthday Celebration With Mobile App Convenience giant will give away freebies from July 12-19

As you may already know, July 11 (7/11) is the day convenience store giant 7-Eleven has adopted as its birthday, and every year for the past dozen years the chain,…

July 9, 2014, 12:19 PM EDT

YP CEO: We Were 'Mobile First' Before It Was Cool David Krantz on why his company is a digital power player

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been…

July 4, 2014, 1:00 PM EDT

Can an Agency of Early Adopters Learn to Slow Down? Resource strives to innovate without leaving behind what's working

CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many…

June 19, 2014, 5:29 AM EDT

Oscar Mayer App Invites You to Find the Six Wienermobiles A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

June 11, 2014, 11:37 AM EDT

What McDonald's Is Doing on Snapchat [Infographic] Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

February 27, 2014, 11:34 AM EST

Foursquare Nabs $35 Million in Funding, Aims to Spike Monetization New investors come on board

Foursquare picked up $35 million in Series D funding and appears to have the fuel to rev up its monetization engines in 2014. It's going to be a crucial year for…

December 19, 2013, 12:27 PM EST

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