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Topic: mobile app ads

Quantcast Links Web and Mobile App Data for Ad Targeting

PerezHilton.com is an early tester

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers…

Social and Native Ads Are More Effective Than Email, Study Says

Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

New Ad Exchange Delivers Mobile Video

Expect in-app commercial interuption

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials…

Facebook Ads Aim to Help Mobile App Marketers

Designed to combat dreaded churn rates

Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to…

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