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Topic: Mobile app

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Kimberly-Clark Tackles Potty Training Woes With New App Swaps augmented reality for utility

Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand…

August 20, 2014, 12:23 PM EDT

Hailo Goes Guerilla to Take On Uber and Lyft as Ride-Sharing War Heats Up Debuts campaign in NYC, Chicago and Toronto

Hailo, which helps consumers flag taxis, is embarking on a guerilla marketing campaign today in New York, Chicago and Toronto. For each city, the mobile app has hired a team…

August 14, 2014, 11:39 AM EDT

Auntie Anne’s Debuts App to Help You Track Your Pretzel Addiction Brand sees big growth potential for mobile loyalty program

Would you use a mobile app to keep track of how many pretzels you bought? That's the idea behind Auntie Anne's national rollout of its loyalty program and its accompanying app…

August 7, 2014, 6:13 PM EDT

Quantcast Links Web and Mobile App Data for Ad Targeting PerezHilton.com is an early tester

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers…

August 5, 2014, 4:21 PM EDT

Office Depot Teams Up With R5 for Back-to-School Campaign Retailer layers social, video into augmented reality

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that…

July 23, 2014, 1:33 PM EDT

Alcohol Delivery Startup Expands to Denver’s Boozy Crowd Facebook app installs target Mile High City

Alcohol-delivery app Drizly is launching in Denver today, making it easier for people to get booze to their doorstep within one hour. The app is also available in the New…

July 23, 2014, 11:37 AM EDT

Target Mobilizes Back-to-School Print Campaign With Image Recognition Ties traditional with digital to target college students

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works…

July 21, 2014, 4:42 PM EDT

7-Eleven Extends Birthday Celebration With Mobile App Convenience giant will give away freebies from July 12-19

As you may already know, July 11 (7/11) is the day convenience store giant 7-Eleven has adopted as its birthday, and every year for the past dozen years the chain,…

July 9, 2014, 12:19 PM EDT

McDonald’s Plays With Mobile Payments in Georgia Adoption in Columbus is apparently slow

Over the past four months, McDonald’s has been testing mobile payments within a branded app in the Columbus, Ga., market after several years of experimenting with efforts in other pockets…

June 24, 2014, 2:38 PM EDT

Victoria’s Secret’s New App Mobilizes Direct Mail Latest retailer to embrace augmented reality

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its…

May 28, 2014, 4:51 PM EDT

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