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Topic: Mobile advertising

Mobile Spending Is Growing Like Crazy, but Where Is It Going?

IAB says smartphone ads generated $31.9 billion in 2014

Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau. Those numbers bode well for ad…

Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

A campaign made for the photo-sharing app

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers…

How Capital One Used Instagram to Boost Ad Recall by 16 Percent

It's all about putting influencers in control

Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study…

Facebook's Mobile Ad Business Probably Just Got Even Bigger

Plugs in new high-performing promos to its network

Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially. The Menlo Park, Calif.-based tech giant added four products…

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

Tests lifted purchase intent 30%

Pandora listeners are about to get a lot more free music—if they agree to watch ads. Last fall, the music-streaming service rolled out a new ad format for select brands called…

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

Data for a cross-screen world

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with…

Millennial Marketing Tips From 4 of the World's Biggest Digital Platforms

Snapchat, Facebook, Twitter and Pandora execs weigh in

A quartet of executives from Facebook, Snapchat, Twitter and Pandora gave advertisers tips on how to reach millennials during a panel at ZenithOptimedia Group's Mobile Day in New York on…

5 Mobile Ad Players That May Be Acquisition Targets

Location, rich media and video players look lucrative

AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give…

Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Brings together mobile, e-commerce and native ads

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform…

If AOL Buys Millennial Media, It Will Have Reeled In One of Mobile's Last Available Big Fish

A timeline of rapid-fire acquisitions

According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost. Millennial…

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