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Topic: Mobile advertising

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Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital

While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…

January 23, 2013, 7:00 AM EST

Google Finally Crosses $50 Billion Annual Revenue Mark Company begins to reverse CPC declines, mobile pricing stabilizing

Last year Google finally crossed the $50 billion mark, growing 32 percent from 2011 to close 2012 with $50.2 billion in annual revenue. Search and display advertising are likely the…

January 22, 2013, 5:51 PM EST

Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads Mobile messages outperform online but prices lag

A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and…

January 15, 2013, 7:00 AM EST

Why Are You at CES, Forbes? Publisher plotting new swipeable site design format

Of course Forbes has been sending editors and reporters to International CES for years. They’re a business publication. But what’s the business side of the publication doing at the world’s…

January 11, 2013, 11:17 AM EST

The Next App Store Is in Your Car Auto opens road for new media, ad channels

Cars are increasingly becoming just another connected device. The shift is thanks to in-car platforms like Ford Sync and General Motors-owned OnStar that allow drivers to make calls, listen to…

January 10, 2013, 3:41 PM EST

Mobile Gaming Ad Network Chartboost Raises $19 Million Launching in-app commerce product this year

Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can…

January 8, 2013, 7:30 AM EST

Mobile Grabs 20% of Facebook Ad Spend Android out-earns iPhone, per Kenshoo Social study

A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on…

January 7, 2013, 2:08 PM EST

Universal Tunes In Bollywood Music Streamer Dhingana's 15 million users lure first ad deal with a major label

While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana. Anything but a blip on the…

January 4, 2013, 4:50 PM EST

Facebook Kills Its Mobile Ad Network Beta test ends months after launch

Three months after Facebook said it would begin testing the ability for advertisers to target ads on third-party mobile apps and sites using its rich data supply, the social network…

December 19, 2012, 3:28 PM EST

Mobile Apps Compete for Holiday Downloads Facebook emerging as key app discovery engine

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps. “My understanding is…

December 13, 2012, 7:52 PM EST

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