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Topic: Mobile advertising

Millennial Media Buys Jumptap in Stock Acquisition

$209 million in shares anchor the mobile net merger

Millennial Media is acquiring Jumptap in a "predominantly stock transaction," per a press release issued by the firms this afternoon. Jumptap shareholders will get 24.6 million shares in the Nasdaq-traded Millennial…

Facebook's Mobile App Offers OpenTable Reservations

Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings…

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads

Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

Facebook's Feature Phone App Has 100 Million Users

Caters to often forgotten flip-phone users

Facebook has revealed that more than 100 million consumers worldwide are using its mobile app for feature phones. Indeed, the flip-phone is alive and well, and international marketers in particular…

Yahoo Buys Admovate as Mobile Startup Shopping Spree Continues

Fourth acquisition this month

Yahoo has purchased mobile advertising firm Admovate for an undisclosed sum. The development comes on the heels of the digital giant's disappointing second quarter earnings report yesterday as well as its…

Mobile Accounts for 85% of Gas and Convenience Store Searches

Smartphone users look for best prices before filling up

With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their…

Unilever Mobile Effort Garners 87% Purchase Intent Lift

CPG utilizes captcha-based ads

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited…

5 Reasons Why Instagram Video May Cut Down Vine

Huge battle afoot favors Facebook's mobile app

If the video-on-Instagram presentation today at Facebook's headquarters accurately depicted how the new feature would work, it's likely time for quick product upgrades from the Twitter folks running Vine. Here are…

Rewards-Based Mobile Ads Perform Best, Per Study

Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…

YouTube Mobile Ad Sales Triple Over 6 Months

About a quarter of its 1 billion users view videos on smartphones

YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company's…

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