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Topic: Mobile advertising

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

Snapchat's First Sponsored Lens Stars 'Peanuts' and a Stream of Candy Corn

Hollywood movie pitches Halloween-themed ads

Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app's Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov.…

Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Digital media disruptor extends olive branch

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes…

Stoli's Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

Haptic technology is getting brands' attention

Stoli is trying to get a better feel for mobile advertising—literally. Today, the brand and Horizon Media are launching a campaign with mobile ad network Opera Mediaworks and technology company Immersion…

The New James Bond Movie Is the First to Purchase a Snapchat Discover Channel

Sony offers behind-the-scenes looks at Spectre

Sony Pictures is taking over Snapchat today to promote the upcoming James Bond: Spectre film. The movie studio is the first paying marketer to nab a channel in the app's Discover section,…

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Another short-form video tool for brands

Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop. As part of the photo-sharing…

This Is What Brands Need to Know About Mobile Safety

Kargo CMO Terri Walter talks fraud, creativity and ad blocking

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that…

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

GIFs and videos create interactive burgers

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is…

Twitter Courts Direct-Response Advertisers With New Reporting Tools

Early tests show Promoted Tweets lift conversions

Twitter today unveiled an analytics feature called Conversion Lift that lets marketers regularly measure how Promoted Tweets perform in terms of conversions, which entail clicks, app installs or sign-ups for…

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