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Topic: Mobile advertising

Google Is Making the Mobile Web Faster for Publishers and Their Readers

With its Accelerated Mobile Pages program

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched…

On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near

More buyable pins, and MikMak adds branded content

This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they…

Snapchat Wants to Turn Your Selfie Into an Ad

One-day 'lens' sponsorship reportedly costs $750,000

Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price. The Financial Times reports that the Venice, Calif.-based…

Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

55% of ad revenue in curated video feeds goes to creators

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and…

Do We Need Another Video Platform? Verizon Thinks So

Go90 launches with exclusive Publicis ad deal

Tim Armstrong sees the future of content is mobile. So, at a glitzy event that included performances by Snoop Dogg and Alabama Shakes, the AOL CEO pulled back the curtain…

Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?

Essence talks up lessons from Google work

Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the…

Popular iPhone Ad Blocker Will Let Users Decide Whether to Allow Unannoying Ads

Crystal joins white-listing initiative, sparking some backlash

In what could be seen as a positive sign for advertising pros, popular iPhone ad blocker Crystal plans to let users opt in to viewing nondisruptive ads. The developer behind Crystal,…

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

Global marketers wary of the fast-growing trend

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of…

Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon

Liquor brand targets millennials

Snapchat is a risky place for alcohol brands to play. Sixty-three percent of its monthly users are between the ages of 13 and 24, leaving a small pocket of people…

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