Topic: Mobile advertising

The 10 Most Interesting Stats Revealed at Mobile World Congress 2016

VR, ad blocking and Netflix were hot topics

BARCELONA, Spain—Mobile World Congress wrapped up Thursday with a record 100,000 attendees. From stats on Netflix signups to mind-blowing numbers from companies powering mobile phones, here are the 10 figures…

Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec

And that's good news for marketers

BARCELONA, Spain—Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for…

WPP's Sir Martin Sorrell on the Future of Virtual Advertising

'The medium is becoming more important than the message'

BARCELONA, Spain—Sir Martin Sorrell is a fan of virtual reality. So far he's driven a rover on Mars, been strapped to the side of the International Space Station, visited a…

Backed by Verizon Data and New Targeting Tools, AOL Hires Its First Chief Mobile Officer

Mark Connon will report to CEO Tim Armstrong

BARCELONA, Spain—After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million last year, AOL has a new mobile chief tasked with growing the…

Snapchat Advertisers Are Now Getting a Look at Data for Their App-Install Campaigns

Tune is powering the measurement play

Marketers have demanded more performance stats from Snapchat, and now they are getting it. According to sources, Snapchat is working with Tune—an app analytics company—to provide insights around the former's recently…

Why Agency Creatives Are Flocking to Mobile World Congress

Massive Barcelona event gives marketers a global perspective

It wasn't that long ago that Mobile World Congress was known only within telecommunication circles as an annual must-attend conference. But with smartphones and tablets now at the center of…

Mobile Giant Opera Software Is Close to Selling to Chinese Players for $1.2 Billion

Its ad revenue hit $145 million in Q4

A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion. On Wednesday, Opera's…

Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Format could be a huge money-maker like it is for Facebook

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting…

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

Universal, Paramount promote full-length trailers

Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of…

Bolstered by Holiday Budgets, Facebook’s Ad Revenue Hit $5.6 Billion in Q4

80% came from mobile

Facebook brought in $5.6 billion in ad sales during the fourth quarter of 2015, a 57 percent year-over-year increase, the social network revealed in its earnings report today. Eighty percent…