Topic: Mobile advertising

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Agency and tech players weigh in

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S…

What Instagram's New Algorithm Could Mean for Agencies and Brands

Marketers weigh in on the changes

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users' feeds based on their interests. It's…

Instagram Is Adding an Algorithm to Reorder Feeds Based on the Posts Users Like

Will nudge brands to beef up their ads

Instagram on Tuesday confirmed that it's adding an algorithm that will reorder which images and videos users see in their feeds. Instagram's plans are "based on the likelihood you'll be interested in the…

Taco Bell's Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast Menu

New campaign tracks users' phone habits

Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to…

This App Pairs Brands Like Coca-Cola and Starbucks With the Perfect Agency

Agency Spotter boasts 12,000 agencies on its platform

Brand marketers: Tired of being flooded with agency pitches? There's an app for that. Today, Agency Spotter, a site that matches marketers and agencies, is launching a mobile app with the…

IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them

Geo-fencing feature is all about engagement

IHOP today announced a Snapchat campaign that targets patrons inside its restaurants. To push its Double-Dipped French Toast, the all-day breakfast brand is essentially using the same custom geo-filters Snapchat introduced…

The 10 Most Interesting Stats Revealed at Mobile World Congress 2016

VR, ad blocking and Netflix were hot topics

BARCELONA, Spain—Mobile World Congress wrapped up Thursday with a record 100,000 attendees. From stats on Netflix signups to mind-blowing numbers from companies powering mobile phones, here are the 10 figures…

Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec

And that's good news for marketers

BARCELONA, Spain—Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for…

WPP's Sir Martin Sorrell on the Future of Virtual Advertising

'The medium is becoming more important than the message'

BARCELONA, Spain—Sir Martin Sorrell is a fan of virtual reality. So far he's driven a rover on Mars, been strapped to the side of the International Space Station, visited a…

Backed by Verizon Data and New Targeting Tools, AOL Hires Its First Chief Mobile Officer

Mark Connon will report to CEO Tim Armstrong

BARCELONA, Spain—After being acquired by Verizon for $4.4 billion and buying ad network Millennial Media for $238 million last year, AOL has a new mobile chief tasked with growing the…