Advertisement

Topic: Mobile advertising

Hollywood Is Getting Stealthier at Advertising With Mobile Messaging Apps

Disney/Pixar's Whisper campaign shows potential

Social apps like Whisper and Kik are tricky places for brands to advertise, but film studios are getting the hang of how to run under-the-radar campaigns. Last week, Disney/Pixar orchestrated a…

Here's How Advertisers Will Be Able to Target TV Viewers Who See Competitors' Ads

Millennial Media's first offering after AOL acquisition

Millennial Media is partnering with Rentrak to roll out a first-of-its-kind capability that lets TV advertisers retarget viewers on their mobile devices. It is the the company's first offering since AOL's $238…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

It takes hefty offline and social pushes

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days. Cutting through the clutter of photos and videos to…

How Pinterest Got the Full Attention of Ad Agency Execs

Better features for marketers and consumers

Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice. "What Pinterest has accomplished in the last nine months is the most evolution of…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

Snapchat's First Sponsored Lens Stars 'Peanuts' and a Stream of Candy Corn

Hollywood movie pitches Halloween-themed ads

Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app's Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov.…

Why Adblock Plus Is Meeting Publishers and Agencies in New York Next Week

Digital media disruptor extends olive branch

Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes…

Stoli's Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

Haptic technology is getting brands' attention

Stoli is trying to get a better feel for mobile advertising—literally. Today, the brand and Horizon Media are launching a campaign with mobile ad network Opera Mediaworks and technology company Immersion…

Advertisement