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Topic: Mobile advertising

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Time Inc. and Sprint Team Up to Conquer Mobile Ads Marrying content with targeting

Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…

May 5, 2013, 11:09 PM EDT

Facebook Served 39 Percent More Ad Impressions in Q1 Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

May 1, 2013, 7:00 PM EDT

Yahoo Goes Native With In-Stream Home Page Ads Also adding IAB billboard unit to desktop home page

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on…

April 29, 2013, 4:57 PM EDT

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

April 29, 2013, 1:44 PM EDT

New York Times' Google Glass App Reads Stories to You Among the first brands to develop application for wearable device

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device…

April 26, 2013, 3:27 PM EDT

Twitter Looks to Emulate Google With Keyword Ad Targeting Social giant continues to roll out more marketing options

The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against. Keyword ads have worked brilliantly,…

April 17, 2013, 1:02 PM EDT

Yahoo Ad Revenue Slides Amid Mobile Gap, Reduced Inventory Web traffic also declines but the slide slows

Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…

April 16, 2013, 8:46 PM EDT

Mobile Advertising Skyrocketed 111% Last Year IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

April 16, 2013, 11:00 AM EDT

Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless Adds video spots, banners after customers connect

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…

April 14, 2013, 8:36 AM EDT

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

April 11, 2013, 1:58 PM EDT

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