Topic: Mobile advertising
During Google’s earnings call last month, CEO Larry Page said he’s not sure when the company's mobile ad rates will equate with its desktop ad rates—or if they will ever…
AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…
Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for…
While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…
Last year Google finally crossed the $50 billion mark, growing 32 percent from 2011 to close 2012 with $50.2 billion in annual revenue. Search and display advertising are likely the…
A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and…
Of course Forbes has been sending editors and reporters to International CES for years. They’re a business publication. But what’s the business side of the publication doing at the world’s…
Cars are increasingly becoming just another connected device. The shift is thanks to in-car platforms like Ford Sync and General Motors-owned OnStar that allow drivers to make calls, listen to…
Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can…
A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on…
