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Topic: Mobile advertising

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'

Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons

It's probably closer than you think

Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? We asked…

Google Unveils New Ads Built With Mobile in Mind

They instantly adjust for every screen size

Google announced new mobile display formats and tools for advertisers today, making it easier to build campaigns in a multi-screen world.  Among the new offerings will be mobile lightbox engagement ads,…

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push

Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

Can Mobile Rule the Ad World?

After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

Millennial Media Buys Nexage for $107 Million

Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and…

Showtime’s Mobile Ad Sets Off a Virtual Bomb in Your Hand

Feel the suspense—literally

Drama TV shows are known for turning out adrenaline-pumping trailers to keep viewers tuned into programs, so why not do the same with digital advertising? Tomorrow, Showtime launches a mobile ad…

How HotelTonight’s First Instagram Ad Came Together

Moves from direct response to branding

The interest in Instagram’s advertising business only continues to grow for marketers outside of the pool of the social mobile app's initial brand partners, and a new look into HotelTonight’s…

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads

Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

Sony Is Targeting Influencers' Real-Life Friends

It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

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