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Topic: Mobile advertising

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Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

July 24, 2013, 10:01 AM EDT

Facebook's Feature Phone App Has 100 Million Users Caters to often forgotten flip-phone users

Facebook has revealed that more than 100 million consumers worldwide are using its mobile app for feature phones. Indeed, the flip-phone is alive and well, and international marketers in particular…

July 22, 2013, 12:05 PM EDT

Yahoo Buys Admovate as Mobile Startup Shopping Spree Continues Fourth acquisition this month

Yahoo has purchased mobile advertising firm Admovate for an undisclosed sum. The development comes on the heels of the digital giant's disappointing second quarter earnings report yesterday as well as its…

July 17, 2013, 1:34 PM EDT

Mobile Accounts for 85% of Gas and Convenience Store Searches Smartphone users look for best prices before filling up

With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their…

July 15, 2013, 8:37 PM EDT

Unilever Mobile Effort Garners 87% Purchase Intent Lift CPG utilizes captcha-based ads

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited…

June 24, 2013, 12:00 AM EDT

5 Reasons Why Instagram Video May Cut Down Vine Huge battle afoot favors Facebook's mobile app

If the video-on-Instagram presentation today at Facebook's headquarters accurately depicted how the new feature would work, it's likely time for quick product upgrades from the Twitter folks running Vine. Here are…

June 20, 2013, 2:32 PM EDT

Rewards-Based Mobile Ads Perform Best, Per Study Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…

June 17, 2013, 8:01 AM EDT

YouTube Mobile Ad Sales Triple Over 6 Months About a quarter of its 1 billion users view videos on smartphones

YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company's…

June 6, 2013, 11:12 AM EDT

VivaKi Is Partnering With Adelphic for Smarter Mobile Ads Targeting beyond cookies

VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…

May 30, 2013, 7:00 AM EDT

Undertone Releases Responsive Design Cross Platform Ad Format ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

May 20, 2013, 12:00 AM EDT

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