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Topic: Mobile advertising

Snapchat Advertisers Are Now Getting a Look at Data for Their App-Install Campaigns

Tune is powering the measurement play

Marketers have demanded more performance stats from Snapchat, and now they are getting it. According to sources, Snapchat is working with Tune—an app analytics company—to provide insights around the former's recently…

Why Agency Creatives Are Flocking to Mobile World Congress

Massive Barcelona event gives marketers a global perspective

It wasn't that long ago that Mobile World Congress was known only within telecommunication circles as an annual must-attend conference. But with smartphones and tablets now at the center of…

Mobile Giant Opera Software Is Close to Selling to Chinese Players for $1.2 Billion

Its ad revenue hit $145 million in Q4

A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion. On Wednesday, Opera's…

Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Format could be a huge money-maker like it is for Facebook

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting…

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads

Universal, Paramount promote full-length trailers

Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of…

Bolstered by Holiday Budgets, Facebook’s Ad Revenue Hit $5.6 Billion in Q4

80% came from mobile

Facebook brought in $5.6 billion in ad sales during the fourth quarter of 2015, a 57 percent year-over-year increase, the social network revealed in its earnings report today. Eighty percent…

This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens

Linear TV leader invests in mobile video company

With mobile usage expected to continue its upward trajectory in 2016, it's more imperative than ever for marketers to be able to reach consumers on any, and every, screen available. And…

Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads

Pairing targeting technology with brand-lift surveys

Outside of juggernauts like Facebook, marketers have struggled for years to deem mobile advertising effective, largely because smartphone-size campaigns lack the same measurement and targeting capabilities desktop advertisers expect. "What marketers…

How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo

Pinpointing specific mobile users shopping for cars

Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo. The automaker recently ran a native video…

5 Things Brands Need to Know About WeChat, China's Mobile Giant

An explainer on the country's fascinating social landscape

Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming…

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