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Topic: Mobile advertising

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push

Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

Can Mobile Rule the Ad World?

After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

Millennial Media Buys Nexage for $107 Million

Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and…

Showtime’s Mobile Ad Sets Off a Virtual Bomb in Your Hand

Feel the suspense—literally

Drama TV shows are known for turning out adrenaline-pumping trailers to keep viewers tuned into programs, so why not do the same with digital advertising? Tomorrow, Showtime launches a mobile ad…

How HotelTonight’s First Instagram Ad Came Together

Moves from direct response to branding

The interest in Instagram’s advertising business only continues to grow for marketers outside of the pool of the social mobile app's initial brand partners, and a new look into HotelTonight’s…

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads

Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

Sony Is Targeting Influencers' Real-Life Friends

It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram

The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

Quantcast Links Web and Mobile App Data for Ad Targeting

PerezHilton.com is an early tester

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers…

McDonald’s Gets Super-Sized Backlash With Instagram Ads

People aren’t loving it

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on…

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