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Topic: Mobile advertising

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Twitter Reveals MoPub's Ad Growth Mobile exchange on pace to make $13M this year

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a…

October 22, 2013, 7:35 PM EDT

IAB Study: Online Ad Revenue Continues Double-Digit Growth Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

October 9, 2013, 11:04 AM EDT

SessionM Says It Has a Better Solution for Mobile Targeting Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

October 9, 2013, 12:00 AM EDT

Facebook's Global Mobile Ad Share Jumps to 16%, per eMarketer Google grows, too, as overall market explodes

Facebook's second year in mobile advertising has entailed a string of positive developments, so it's not entirely shocking to see eMarketer project today that the social media giant's 2013 share…

August 28, 2013, 11:05 AM EDT

Learn How Ads Get Zapped to Cellphones With This Infographic Geofencing explained with easy-to-understand images

Even though brands such as Ford, Starbucks and L'Oréal have been testing geofencing in recent years, the location-based marketing practice is still a mystery to the grand majority of industry…

August 16, 2013, 6:00 AM EDT

Facebook Says It Has 101 Million Daily Mobile U.S. Users Breaks out domestic data and for the U.K.

Facebook would like advertisers in the United States and Britain to have a better idea of its platform's reach is in those countries, so it's self-reporting its mobile and Web…

August 13, 2013, 6:26 PM EDT

Millennial Media Buys Jumptap in Stock Acquisition $209 million in shares anchor the mobile net merger

Millennial Media is acquiring Jumptap in a "predominantly stock transaction," per a press release issued by the firms this afternoon. Jumptap shareholders will get 24.6 million shares in the Nasdaq-traded Millennial…

August 13, 2013, 5:30 PM EDT

Facebook's Mobile App Offers OpenTable Reservations Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings…

August 12, 2013, 3:36 PM EDT

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

July 24, 2013, 10:01 AM EDT

Facebook's Feature Phone App Has 100 Million Users Caters to often forgotten flip-phone users

Facebook has revealed that more than 100 million consumers worldwide are using its mobile app for feature phones. Indeed, the flip-phone is alive and well, and international marketers in particular…

July 22, 2013, 12:05 PM EDT

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