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Topic: Mobile advertising

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Another short-form video tool for brands

Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop. As part of the photo-sharing…

This Is What Brands Need to Know About Mobile Safety

Kargo CMO Terri Walter talks fraud, creativity and ad blocking

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that…

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

GIFs and videos create interactive burgers

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is…

Twitter Courts Direct-Response Advertisers With New Reporting Tools

Early tests show Promoted Tweets lift conversions

Twitter today unveiled an analytics feature called Conversion Lift that lets marketers regularly measure how Promoted Tweets perform in terms of conversions, which entail clicks, app installs or sign-ups for…

Google Is Making the Mobile Web Faster for Publishers and Their Readers

With its Accelerated Mobile Pages program

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched…

On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near

More buyable pins, and MikMak adds branded content

This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they…

Snapchat Wants to Turn Your Selfie Into an Ad

One-day 'lens' sponsorship reportedly costs $750,000

Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price. The Financial Times reports that the Venice, Calif.-based…

Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

55% of ad revenue in curated video feeds goes to creators

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and…

Do We Need Another Video Platform? Verizon Thinks So

Go90 launches with exclusive Publicis ad deal

Tim Armstrong sees the future of content is mobile. So, at a glitzy event that included performances by Snoop Dogg and Alabama Shakes, the AOL CEO pulled back the curtain…

Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?

Essence talks up lessons from Google work

Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the…

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