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Topic: Mobile advertising

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

83% of it is native, with video growing rapidly

While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network. Today, the company announced…

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

In a new, dedicated space

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.   The project, dubbed the Mobile…

Here's a Timeline Showing Instagram and Snapchat's 2016 War Over the Best Features

10 product rollouts this year

In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other…

4 Tips for Making Banner Ads That Actually Might Work

BBDO report breaks down science of digital creative

Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way. This summer,…

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

A 19% year-over-year increase

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase…

Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

Spain tops Hong Kong and China as biggest adopters

With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be…

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

76% change their minds

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. Fickle to the point that 76 percent of shoppers change their mind about which brand to…

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

33 percent jump in search activity

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with…

Snapchat Will Hit Nearly $1 Billion in Ad Revenue by the End of 2017

Driven by its Live Stories feature

Snapchat is on track to make $366.7 million in advertising sales this year, according to a new report from eMarketer. It's the first time that eMarketer has tracked the app's revenue,…

6 Digital Marketing Stats That Caught Our Eye This Week

Instagram buzz continues, while general ad fraud concerns swell

Check out these six digital marketing stats that grabbed our attention this week. 1. Insta-shoppers are a thing Retailers are spending 52 percent of their digital ad budgets on mobile, per a…

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