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Topic: Mobile advertising

3 New Publishers Go All In on Snapchat Discover

Mashable, Tastemade and IGN sign on as partners

Starting tomorrow, Snapchat users are going to see more media brands in the Discover portal. Mashable, food publisher Tastemade, and IGN—a video-game and entertainment publisher—will start cranking out daily Snapchat content…

These Are the 10 Magazines With the Biggest Mobile Readerships

ESPN, People bring in huge monthly audiences

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership…

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Macy's and Harman praise the effort

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.…

Here Are 4 Intriguing Mobile Startups That Got Cash Infusions This Week

Messaging, food-delivery apps seal funding

It's no surprise that investment firms are bullish on mobile upstarts, but a series of recent funding moves reveals the smartphone-driven companies marketers should keep an eye on. 1. Popular teen…

Mobile Spending Is Growing Like Crazy, but Where Is It Going?

IAB says smartphone ads generated $31.9 billion in 2014

Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau. Those numbers bode well for ad…

Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

A campaign made for the photo-sharing app

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers…

How Capital One Used Instagram to Boost Ad Recall by 16 Percent

It's all about putting influencers in control

Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study…

Facebook's Mobile Ad Business Probably Just Got Even Bigger

Plugs in new high-performing promos to its network

Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially. The Menlo Park, Calif.-based tech giant added four products…

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

Tests lifted purchase intent 30%

Pandora listeners are about to get a lot more free music—if they agree to watch ads. Last fall, the music-streaming service rolled out a new ad format for select brands called…

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

Data for a cross-screen world

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with…

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