Advertisement

Topic: Mobile advertising

Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

A 19% year-over-year increase

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase…

Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

Spain tops Hong Kong and China as biggest adopters

With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be…

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

76% change their minds

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. Fickle to the point that 76 percent of shoppers change their mind about which brand to…

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

33 percent jump in search activity

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with…

Snapchat Will Hit Nearly $1 Billion in Ad Revenue by the End of 2017

Driven by its Live Stories feature

Snapchat is on track to make $366.7 million in advertising sales this year, according to a new report from eMarketer. It's the first time that eMarketer has tracked the app's revenue,…

6 Digital Marketing Stats That Caught Our Eye This Week

Instagram buzz continues, while general ad fraud concerns swell

Check out these six digital marketing stats that grabbed our attention this week. 1. Insta-shoppers are a thing Retailers are spending 52 percent of their digital ad budgets on mobile, per a…

Facebook's Vertical Videos Are About to Appear in Your Mobile News Feed

Snapchat-like function may be a hit with marketers

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.  The Menlo Park, Calif.-based company today revealed it will soon…

This Startup Is Helping Turn Dodger Stadium Into a Pokemon Go-Like Palace

And your local ballpark may be next

Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by investors including several Google board members,…

Snapchat Is Letting More Brands Run Ads Between Friends' Stories

Capped at 3 time-based promos per day

When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends'…

A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars

Multichannel efforts by Geico, Verizon, Walmart and others

Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums. Exact…

Advertisement
Advertisement