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Topic: Mobile advertising

Android's One-Second Mobile Videos Add Up to a Fascinating Project

Fun play on 'leap second'

How much creativity can you pack into a one-second video? If you're Android, quite a lot, apparently. On Tuesday, clocks around the world added a "leap second"—a one-second time adjustment periodically…

Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

Magazine-quality promos at scale

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product…

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Holds potential for email marketers, automakers and more

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product,…

4 Ways Beacons Are Helping People Network at Cannes

Festival tests the technology for a 2nd year

This year's Cannes Lions festival isn't short on mobile technology for networking. Marketing-video platform Virool made a Tinder-like mobile site, and you can order a glass of rosé through an Apple…

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

More Autoplay Ads Are Coming to Mobile, but That Could Be a Good Thing

Virool and Rubicon offer alternative to takeovers

Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena. Chiefly, Virool's InLine video promos, which automatically play between paragraphs of copy as…

Pandora Exec Says 8 Seconds Could Be the Sweet Spot for Mobile Video

But do brands want to create for yet another format?

Instagram locks advertisers in to the 15-second social video ad, while Vine requires them to build six-second clips. As just about every platform and publisher pushes brands to run shorter videos that…

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

Endless marketing loops

Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video. Over the last few months, brands have been testing the captivating format on Instagram to kick…

Infographic: Here's What Marketers Need to Know About Mobile Dads

Data ripe for Father's Day brands

You've probably seen plenty of statistics about how moms use their smartphones, but what about dads? Father's Day, after all, is coming up on June 21. To get a closer look…

Mobile-Ad Shop Kargo Hires Its First CMO to Better Convey Why It's Unique

Revenue was up 150 percent in 2014

As more brand advertising moves to smartphones and tablets, mobile-ad shop Kargo has hired a CMO for the first time. The New York-based company tapped Terri Walter, the former CMO of…

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