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Topic: mobile ads

Instagram Takes Another Step Toward E-Commerce

Has its eye on click-to-shop ads

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product…

This Week's 10 Must-See Digital Marketing Stats

Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality

Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in…

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions?

New stats show potential for brand awareness, not as a search competitor

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen…

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds

Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on…

Is Vagueness Killing Advertising?

Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

7 Big Stats From Facebook's Q3 Earnings Report

Ad sales continue to drive growth

Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year. Here are 6 other…

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'

Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

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