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Skype Rolls Out New Rich Media Ad Unit for iPhone Company plans to bring advertising to Android later this month

Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to its…

September 17, 2013, 11:00 AM EDT

Time Inc. Testing Out New Oversized Mobile Ad Unit Double Snap merges two ad units into one on mobile sites

How can publishers make mobile advertising more interesting and less intrusive? For Time Inc., one bet is a new ad unit called Double Snap, which the publishing giant will use…

June 10, 2013, 9:00 AM EDT

Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup Namo Media to focus on in-feed in-app ads

A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between…

March 18, 2013, 3:38 PM EDT

To Solve Cross-Channel Attribution, Adometry Raises $8 Million Investors include Shasta Ventures, Stanford University

As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do…

January 21, 2013, 9:00 AM EST

TV Guide Vet Joins Mobile App Net Zumobi hires Scott Crystal in new exec role

Scott Crystal's professional odyssey from seven-year president of TV Guide—which he departed in 2009—to being named Thursday (Nov. 29) to the new position of chief revenue officer of mobile apps…

November 29, 2012, 11:36 AM EST

Razorfish Exec Bolts for Mobile Ads Startup Paul Gelb joins MoPub after five years with digital shop

Maximizing one's impact almost always requires a sharp focus. That concept seems to be at the center of Paul Gelb’s decision to leave Razorfish—where he helped the digital shop build…

September 18, 2012, 9:30 AM EDT

Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists…

September 12, 2012, 6:34 AM EDT

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